Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.

Auto-responders are an excellent offer or follow-up when someone gives up their email address. A short, topical sequence of 3-6 emails that deliver value to the reader are particularly effective. Linking back to your website or blog for ‘read-more’ achieves good tracking opportunities too. There are many email systems that will support and deliver this. The challenge is to identify the trigger event, and create engaging messages. Great discussion. Good luck.
Work as a team from the same Mailjet account. Separate your activities using sub-accounts, invite an unlimited number of users, and control what they can do by defining their roles and advanced permissions. Each team member will be able to work independently, within a well-defined scope of abilities. Maximize your efficiency, maintain full control.

Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
SharpSpring is an all-in-one marketing platform for small and medium-sized businesses. Providing you with features such as custom deal stages, point-and-click editors, call tracking, email analytics, and lead management automation, this software solution can smoothly combine your marketing and sales operations. To purchase SharpSpring, get in touch with the vendor to request a quote.

4. Make Links Clear and Visible & Use Text Links: Make sure that all links to your product purchasing pages are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.

Next up is building an email newsletter. The best services offer several ways to do this; you can import your own HTML, start from scratch, or use a pre-designed template. Most of these services have drag-and-drop UIs that let you choose exactly the elements you want to include, as well as image libraries in which you can store assets such as your logo or company photos. Tools that let you test your emails for spam are also essential since there are some seemingly innocuous terms that may send up red flags and drop all of your hard work into your subscribers' junk folders or, worse, get your emails banned before they ever reach their recipients.
There are plenty of benefits to be had when you utilize marketing programs; you can improve message targeting, get better leads, and increase conversion. A study by HigherLogic found that most businesses use marketing automation mainly to leverage the technology with their primary business goals. These basic goals include enhancing their overall business efficiency, advance event turnouts, and increase membership. 
How do you minimize unsubscribe requests and spam complaints for your auto-responder program? The best way to minimize the risk of unsubscribe requests, spam complaints and non-opened emails with your auto responder program is the same way to minimize those risks with all email marketing. Provide useful, engaging content and good offers that your subscribers will care about. You can also use the best practices for managing unsubscribe requests, opt outs and spam complaints that we'll discuss later in this book and which include: prominent and easy-to-find placement of the unsubscribe link, proper opt-out and opt-in messages and asking users to "white list" you in your initial email.
The IMfSP page is like the Matrix Autoresponder Study Guide for anybody willing to deconstruct it. The name of the autoresponder, the title of the page, super-relevant page graphic, 2nd person “you” point of view, clear call to action—repeated, social proof call-outs, bullet points using the rule-of-three, what-to-expect-next clarifications, clearly defined autoresponder frequency, etc.

I don’t have a lot of patience for email marketing software in my role as Copyblogger’s Editor-in-Chief. I need a solution that is intuitive and allows me to focus on the creative message I want to communicate, rather than technical hurdles. I’m picky, and ConvertKit helps me achieve my goals without having to make any compromises in terms of functionality. — Stefanie Flaxman, Editor-in-Chief, Copyblogger
ActiveDEMAND is a flexible marketing platform for digital marketing agencies and marketers. ActiveDEMAND packages range from the full-featured call tracking application for the small business marketer to the powerful Marketing Agency Portal designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.

Oracle Eloqua, part of the Oracle Marketing Cloud, provides best-in-class lead management, campaign management, and sales tools that help marketers deliver the most connected and personalized experiences from first impression to customer advocacy. Eloqua's marketer-friendly platform enables organizations of any size to execute advanced marketing strategies, at scale, using the industry's richest dataset and adaptive technologies. Some of the top reasons customers choose Oracle Eloqua include: * Most Comprehensive Platform Built for B2B Marketers * Industry’s Richest Dataset * Marketer-friendly UI * Powerful Lead Management & Acceleration * Adaptive Campaign Management & Nurturing * Sophisticated Targeting & Segmentation * Broad 3rd Party Data Enrichment * Market-leading Extensibility & Integrations * Enterprise Scale Performance & Security
NGDATA® helps brands in data-rich industries, such as financial services, telecom, media and entertainment, utilities and hospitality, to capitalize on emerging opportunities in their customer data and to drive profitable customer experiences by supercharging analytics and campaign efficiency. The company’s Intelligent Customer Data Platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real-time. NGDATA partners with companies around the world to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe & Asia-Pacific.

Netcore Smartech is a leading cloud-hosted campaign management and marketing automation program focusing on business growth. It aims to help users deliver unparalleled customer experiences through its customer journey mapping, cross-channel automation, funnel analytics, and messaging tools. The Netcore Smartech platform is offered through a quote-based payment system. For estimates, contact the vendor.
Been a while so I thought you might want to update this popular list. These tools you mention are great and Ive used many of them and will now try the rest. 🙂 When its time to update this list and article Id suggest you consider these newer tools: Email Personalisation = Altaire.com/Tech – Email Data = Competitor.Email & Edatasource.com – GDPR RePermission = Decco-Engine.com – Rich Email Content = Polymerse.com. Thanks again for a great list!
When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you’re just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.
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