3. Sending limits – My biggest pet peeve with SendinBlue is the limits they impose on how many emails you can send. Unlike most marketing automation tools that limit the number of contacts you have, SendinBlue limits the number of emails you can send. While it appears to be a monthly limit, it’s actually a daily limit (the monthly limit is divided by 30). This has caused us several issues when going over our quota has meant emails end up being put on hold until the next day.
I don’t have a lot of patience for email marketing software in my role as Copyblogger’s Editor-in-Chief. I need a solution that is intuitive and allows me to focus on the creative message I want to communicate, rather than technical hurdles. I’m picky, and ConvertKit helps me achieve my goals without having to make any compromises in terms of functionality. — Stefanie Flaxman, Editor-in-Chief, Copyblogger

Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237).
Marketo is a flexible marketing automation platform trusted by over 2300 customers across the globe. Accessible on both desktop and mobile devices, the software provides a variety of features for B2B marketing, lead management, email campaigns, budgeting, and ROI optimization. The platform also allows for real-time personalization, so you may engage your target market proactively and effectively. As for pricing, Marketo is only available on a by-quote basis, so be sure to get in touch with their representative.
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
For example, if you set up an autoresponder with an interval of 24, and you receive an email from john@example.com at 8 am on Monday, the autoresponder will respond to his message immediately. If, however, john@example.com continues to email you throughout the day, the autoresponder will not send him another response for 24 hours after his initial email (in this case, 8 am Tuesday). If he emails you again after the 24-hour interval expires, he will receive an auto response.

Personalisation in email marketing is essential because most people want a more relevant experience. Email personalisation is not just about using people’s names in an email. It’s also about making sure you send the right emails to the right people at the right time. One essential tool for email personalisation is segmentation. You can get an email marketing expert to help you set up segments so you can personalize appropriately. Done right, email personalisation results in more clicks and more business.
So, despite spending most of their time actually making their products, tending to their herd of goats, and somehow managing to run an eight-child household (seriously, bravo), Jim and PJ also manage to operate highly successful email marketing campaigns that offer their customers genuine value while keeping things simple – all without a formal marketing department in sight.
Oracle Bronto is the premier cloud-based marketing platform for commerce. With an advanced marketing automation engine and solutions for browser and shopping cart abandonment, recommendations, post-purchase campaigns and powerful ecommerce integrations, the Bronto Marketing Platform helps marketers maximize engagement and drive revenue by automating targeted, personalized email and cross-channel marketing campaigns at scale. Bronto offers a full suite of enterprise features and an extensive array of partner integrations to help commerce marketers accomplish more, while saving time and resources. Over 1400 brands worldwide rely on Bronto, including a client roster of high-growth brands, including Rebecca Minkoff, Lucky Brand, Theory, Timex, Ashley Homestore and Christopher & Banks. For more information, visit bronto.com.
Marketing Automation is a subset of customer relationship management (CRM) or customer experience management (CXM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. A tool that allows an individual to design, execute and automate a time-bound marketing workflow can be called a Marketing Automation platform.[citation needed]
Rob, you don’t say who ‘booted’ you from using it. A significant GDPR factor is non-profits having to consent/re-consent those on established email lists and experiencing significant proportions of lists being lost because people miss the notifications or are too busy to fill in yet more forms. However, I have found a few using a ‘one-touch’ re-subscription button that takes immediate effect, without the recipient having to do anything else. It would appear that the re-subscription rate is higher, the easier it is to activate. On enquiry, I was told that they were using mail chimp for this.
All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell faster. With LeadSquared’s Marketing Automation tool you can:  Push your leads down the conversion path by sending the right message at the right time using automation.  Run high-performing email marketing campaigns with dozens of ready-to-use email templates to choose from.  Follow every movement of your lead with website tracking and prioritize them based on lead score and lead quality.  Create responsive landing pages in no time with numerous templates to choose from.  Organize and segment your leads on various factors to run targeted email and drip campaigns.  Integrate seamlessly with apps you love. Key LeadSquared Solutions are: 1) Lead Nurturing: Make your leads travel faster down the sales tunnel by using: a) Autoresponders: Ensure that the leads are greeted with relevant emails and SMS’ as they arrive. b) Drip Marketing: Send your prospects exactly what they need and when they need it. c) Email Marketing: Build and send beautiful emails that perform great on all devices. d) Lead and Website Tracking: Track all your lead activities and nurture them based on their actions on your website. e) List Segmentation: Segment leads based on their profiles and interests to nurture them accordingly. f) Content Library: Store your nurturing emails as templates to reuse them easily. 2) Lead Management System: Map your entire lead management process from capture till conversion with LeadSquared’s feature rich and hassle-free lead management system which include: a) Lead Capture Automation: You can ensure that no leads slip through the cracks and seamlessly capture leads from all your sources. (PPC, Social Media, Website, phone and more.) b) Email Integration: Sync your email inbox with LeadSquared to capture all prospect conversations. c) Lead Qualification: Use lead quality and activity scoring to identify and chase the best leads first. d) Lead Distribution: Assign leads to relevant sales people automatically, based on any rules you set. e) Tasks and Reminders: Automatically set tasks for your sales people based on lead actions. f) Source Tracking: Identify the lead generation sources working best for you. 3) Sales Management: It includes everything you need to manage your inside and field sales teams. a) Sales Tracking: Track everything - your salespeople, their performance and revenue. b) Sales Alert: Notify salespeople whenever their leads take an important action. c) Sales Automation: Leave repetitive yet important tasks to sales automation. 4) Marketing Analytics: Use our analytics to run data-driven campaigns and get better at marketing every single day. a) Drip Analytics: Get performance reports for each step of your drip marketing campaigns. b) Email Analytics: Analyze and improve each aspect of your email marketing campaign. c) Landing page: Get conversion analytics for each landing page and web form. d) Lead Funnel: Find where the leads are at each step of your marketing funnel. e) List Engagement: Find how engaged a list is by looking at its engagement index.
InfusionSoft is the tool of choice for serious marketers. If you run a six figure online business or have a list larger 50,000 subscribers, this may be the tool for you. InfusionSoft combines your shopping cart with email marketing, so you can do complex things like segregate your buyers from your subscribers or mail specific sequences to specific people. You can also send physical postcards from InfusionSoft. InfusionSoft isn’t cheap. The monthly subscription is in the hundreds, and there’s a four figure setup fee. It’s geared towards companies that are already successful and need powerful solutions, rather than startups.
If you want to integrate your email with your shopping cart but don’t quite want to spring for InfusionSoft, 1ShoppingCart could be your answer. 1ShoppingCart is a one stop solution for payment processing and email marketing. It allows you to segregate lists and mail only buyers or your entire list. It’s one of the more reputable shopping cart services on the net.
Uses tracking codes in social media, email and webpages to track the behavior of anyone interested in a product or service to gain a measure of intent. It can record which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. Multiple link analysis can then track buyer behavior - following links and multiple threads related to product A but not B will show an interest only in A. This allows more accurately targeted response and the development of a nurturing program specifically targeted towards their interest and vertical market. Due to its interactive nature this has been described as Marketing Automation 2.0.
For subscriptions, the platform is available in four monthly plans that are priced according to the number of features you will be needing for your operations. For small businesses and startups, you may opt for their Free Plan, their Starter package that costs $50. For larger businesses, check out their Basic plan, Pro Plan, and Enterprise plan priced at $200, $800, and $2400 respectively. However, these have required onboarding fees that range from $600 to $5000.
Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. We power marketing and revenue growth for 10% of $2 trillion per year U.S. mortgage industry, and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era. For more information, visit totalexpert.com.
Social media capabilities – Some marketing automation tools integrate with Facebook and Twitter, enabling you to control social advertising or build social apps from within the service. Some also offer social media monitoring, to pull comments made on social media platforms into your CRM. These features are usually nice-to-haves, but it might be worth considering whether or not they would be useful for you or not.
Infusionsoft is a web-based marketing automation platform trusted by freelancers and small businesses worldwide. Serving 23,000 users in different countries, it provides a wide variety of options for marketing automation, CRM, and sales. Whether you need to process payments, track orders, publish content, or handle your referral program, it can do it all. The onboarding cost for Infusionsoft is $299. From there, they offer pricing plans according to the features you need and the number of people who will be using the software.

MailChimp allows you to send automated emails based on customer behavior and preferences. Although, MailChimp offers a free trial, but their autoresponder feature is only available in paid accounts. It allows you to create an autoresponder email easily, and you can set the event to trigger this autoresponder, also select the day and accurate time to send it to your subscribers.
Predictive Analytics Option. Reducing bounce rates and increasing site traffic is easy when you can gauge how effective your next marketing actions will be. Through Optimizely’s predictive analytics, you can determine what your customers want through data that has been compiled over time. This way, you won’t have to waste time and money on risky marketing strategies.
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products,[2] and highlighted the potential of marketing through mass emails.
Thanks Marcus for the comparisons, but I am somewhat confused by this post. It says 2018 in title, but yet comments are from 2014-17. I’m assuming it was originally written earlier and you’ve updated. I’d be curious what edits were made; how your opinions may have changed; who are the new top contenders for 2018. With all the growth in the marketing automation space in past 3 years, it couldn’t be simply updating the title. Also curious if a company is already tied to Salesforce for CRM does that necessarily lift Marketing Cloud as the premier choice?
The key to separating the best technology solutions from the lesser choices lies in properly understanding the modern customer, and what it demands. Eighty-eight percent of top marketers say a customer journey strategy is critical to the success of their overall marketing . So what do customers want? There is no one answer to that question, but perhaps more than anything else the modern customer is looking for a simplified and cohesive shopping experience. This is the type of “customer journey” that top marketers should be looking to provide.
Build your audience and manage your contact groups. Install our opt-in widget on your website to capture email addresses and automatically sync to contact lists in your account. Upload your own contact lists as either a CSV, TXT or XLS files. Our system will seamlessly integrate into your CRM acting as your second pair of eyes, filtering out unsubscribes and possible errors.
I recently had my MailChimp account suspended. One of my sites is in the ‘make money online’ space. It’s a completely legitimate website, but apparently if your emails contain keywords they don’t like, they will suspend you. I would not recommend using them. Contacting support I just get form responses that are completely unhelpful. There’s no phone support- just account termination. Really bad experience. Luckily, this is a very new site- but imagine if you have thousands of emails and they just shut you down without ANY recourse.
Constant Contact is an email marketing software serving over 650,000 small businesses and startups. Known for its intuitive yet user-friendly features, this platform is packed with tools for emailing automation, social media management, and contact tracking. Constant Contact has two monthly payment packages: Email starting at $20 and Email Plus starting at $45. For your convenience, they offer a free 60-day trial.
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.

Marketo is a flexible marketing automation platform trusted by over 2300 customers across the globe. Accessible on both desktop and mobile devices, the software provides a variety of features for B2B marketing, lead management, email campaigns, budgeting, and ROI optimization. The platform also allows for real-time personalization, so you may engage your target market proactively and effectively. As for pricing, Marketo is only available on a by-quote basis, so be sure to get in touch with their representative.
Optimizely is an online marketing platform focusing on website development. Having served more than 6000 companies, they optimize and streamline digital experiences for businesses and customers alike. The software offers behavioral audience targeting and analytics tools to help you take out the digital guesswork and create smarter business decisions based on hard facts. It is also backed with an enterprise-grade security system to keep your data protected. For pricing, they offer three quote-based subscription packages based on your business’ needs.
Marketing is a different world from the one that existed a few decades ago — more than that, it is different from the way it was even a few years ago. Modern technology has changed so much about the way that people go about everyday tasks that it now permeates everything that they do. As a result, when trying to reach people through sales and marketing, it should come as no surprise that technology is an integral tool to use.

An auto responder campaign is one of six campaign types and is used to send a one-time email to contacts after they subscribe to your list. You can use this campaign type to send a "Welcome" message to contacts as soon as they subscribe to your list, or use it to send a "Check in" message a certain number of days/hours after contacts subscribe to your list.  
How do you minimize unsubscribe requests and spam complaints for your auto-responder program? The best way to minimize the risk of unsubscribe requests, spam complaints and non-opened emails with your auto responder program is the same way to minimize those risks with all email marketing. Provide useful, engaging content and good offers that your subscribers will care about. You can also use the best practices for managing unsubscribe requests, opt outs and spam complaints that we'll discuss later in this book and which include: prominent and easy-to-find placement of the unsubscribe link, proper opt-out and opt-in messages and asking users to "white list" you in your initial email.
One of the most simple and effective ways to re-engage an inactive subscriber is to tell your subscribers that you’re going to remove them from their list, but give them an opportunity to opt back in to your emails. Everyone wants what they can’t have and it might be just the thing that makes them feel like they need to start engaging with your email campaigns.
Higher Logic Marketing Automation Enterprise powered by Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Higher Logic simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Higher Logic's easy-to-use platform, intelligent productive analytics, and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape. We serve a wide breadth of customers including some of the largest associations, media companies and the most innovative technology companies, including the American Red Cross, Arnold & Porter, IBM, Kiplinger’s, MIT Technology Review, and Viacom.
An auto responder campaign is one of six campaign types and is used to send a one-time email to contacts after they subscribe to your list. You can use this campaign type to send a "Welcome" message to contacts as soon as they subscribe to your list, or use it to send a "Check in" message a certain number of days/hours after contacts subscribe to your list.  

Propsect.io does one very specific part of marketing automation (finding cold leads and engaging them to become warm), but it does it very well. One particularly good feature about Prospect.io that’s not easy to find elsewhere is that the automation emails can be triggered directly from your mail server (e.g. G Suite or Microsoft Exchange) so your emails appear identical to if you had sent them manually.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
The latest version of IBM Campaign brings many innovations to the sophisticated marketing team enabling you to work smarter and faster, and to keep your customers more engaged and loyal than ever. Marketers use IBM Campaign to maximize revenue and responses via personalized and optimized campaigns and offers. Increase results with powerful segmentation against the largest data sources and provide the right offers to the right contacts at the right time in the right channel. Boost ROI by optimizing contact communications and marketing spend. Choose to deploy fully to the cloud or on premise. Improve engagement and ROI: Easily integrate with the rest of your marketing ecosystem to seamlessly execute personalized, offline and digital campaigns to take your customers on targeted journeys. Work smarter and faster: With AI-powered Watson Assistant available with IBM Campaign, work smarter and drive to insights more quickly than ever. Save time, make better decisions and drive customer engagement. Optimize ownership for your enterprise: Choose the deployment and ownership approach that works best for your organization. Deploy on premise or via subscription and fully to the cloud — managed and hosted.

Hopefully with our list of top 20 marketing automation software solutions for small business and comprehensive marketing automation software 2019 comparison, you were able to find the right platform to help you with your campaigns. If you are still undecided about investing in a program, be sure to check out our guidelines on choosing a marketing platform.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.


We were really impressed by the ExactTarget demo at Dreamforce (the company was recently acquired by salesforce.com). One thing that stood out to us about ExactTarget is the system’s ability to target communications over multiple channels. Most marketing automation tools focus on email, but ExactTarget goes beyond that and lets you target mobile app notifications, or even messages to the dashboard of a customer’s car (if, for example, you were a car manufacturer).
How complicated and how deep your campaigns run is determined by which vendor you choose. For example, HubSpot and Pardot both offer unlimited email and unlimited sequencing options. This means you can create a workflow with multiple branches for each stage of the sequence, and you can create an unlimited number of sequences (not that you would). Conversely, Zoho Campaigns is mostly designed for users who want to follow customary workflows that guide users on basic sequences. As a result, Zoho Campaigns doesn't offer unlimited sequencing or branching. This tool is perfectly suitable for marketers who just want to make an offer after a welcome email or for marketers who want to wish people a happy birthday once a year.
366 Degrees is a marketing automation platform that allows small to medium businesses to communicate with leads across several channels and track their interaction with your content. With integration into the CRM platform of your choosing, you can keep your lead database up to date across your marketing and sales teams. 366 features smart content creation with pre-made HTML snippets that make creating emails and landing pages easy, no coding background needed! Then, track your leads' interactions with your content and automatically follow up with behaviorally cued automatic drip campaigns. 366 features integrations to Salesforce, Datanyze, Nimble, and now Vidyard for video marketing made easy. Drop video into emails, landing pages, or social posts and watch leads pour in.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.
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