As email marketing has blossomed and matured over the years, the terms email blast and e-blast have declined in popularity due to their negative connotations, being replaced with more palatable terms like newsletter or email campaign. And along with the new names have come innovations that allow marketers to create email blasts that are more personalized, better segmented, and thankfully less aggressive. We’ll talk about those innovations a little later.
The call to action doesn’t have to be a sale or discount – it could be advertising a contest or promotion, or incentivizing people to conduct an online survey. Regardless of the nature of the call to action, there must at least BE a call to action. Direct mailing is most certainly not the avenue to send out a blank postcard or flyer that simply informs people of your presence – it’s too expensive, too time consuming, and too hard to efficiently track metrics to garner simple impressions.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]

Pam Neely has been marketing online for 15 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.


Digital marketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.[citation needed]
Unlike online content, direct mail cannot be ignored. A catalog sits in someone’s inbox, earning attention whether the person buys a product because of the content or throws the mailer in the trash. “It’s worth it to put the time and energy in because you get to sell one-on-one to the prospect with very few distractions,” Simpson says. “That’s why I love direct mail.”
If you want to operate an email blast campaign as a part of your marketing strategy, then you need to send the emails out regularly. If it is too long between emails, then the recipient might not even remember what your content has to offer. However, you do not want to send them too frequently. If the consumer is getting an email from you every other day, then they might get annoyed and stop reading altogether.

The concept is simple. If someone is reading an in-depth blog post of yours, chances are they’re very interested in what you have to say on the topic. The key is to then offer them something that is directly related to the topic they’re reading about. You know they’re already interested, so by offering instantaneous extra value it’s not difficult to see why people would gladly sign up.
Ever since the dawn of time, entrepreneurs have been giving away stuff for free. From the “lite” versions of apps, to samples in the grocery story, or straight up assaulting you with perfume every time you walk past the makeup department. Entrepreneurs of all sorts will fall over themselves trying to give you their stuff for free, all in the hopes that you’ll want to come back for more.

Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.[citation needed]

This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.

A wide variety of organizations and companies employ some form of direct mail marketing. For example, you might already receive an envelope from ValPak, a direct mail company that sells space in its envelopes to a variety of local businesses offering coupons and discounts. Additionally, they entice consumers to look through these coupons by promising that $100 has been inserted into 10 random envelopes.

Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.


Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.

Are you really willing to risk not only your email deliverability, but also the reputation of your IP address and your company? Even if you find the light after purchasing or renting email lists and decide to only email those who have opted in with your company, it'll take you months (or maybe years) to get your Sender Score up and rebuild the reputation of your IP.


Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66% of direct mail is opened, 82% of direct mail is read for a minute or more, 56% of consumers who responded to direct mail went online or visited the physical store, 62% of consumers who responded to direct mail in the past three months made a purchase, and over 84% reported that personalization made them more likely to open a direct mail piece.
You definitely want to avoid the tactics of spammers and the language that they employ. Loading the email blast with terms like “special offer” or “urgent news” could send up a flag for spam and that will get your email newsletter sent straight to the spam folder. For more information about sending emails that don’t look like spam, check out these email marketing laws for business owners.
Push marketing is a proactive technique that enables e-marketers to "push" their product/service information to Web visitors or shoppers without their requesting it. Banner advertising, pop-up advertising, e-mail promotion, and spamming belong to push marketing. For instance, e-marketers can rent designated space from Internet service providers such as America Online or MSN for their banner or pop-up ads. Using animated graphics, appealing messages, and links, e-marketers try to lure visitors to their sites to buy their products or services. Many Internet users, however, find such ads annoying and employ software that blocks pop-ups and banner ads.
“Blasting” suggests that you’re sending the same email out to all your subscribers. That there’s no personalization, even in the subject line. No dynamic content, and no way for subscribers to let you know which topics they’re interested in. In the example of my real estate marketer friend, her blasts go out all as one version to buyers and sellers alike.
Basic text-based email editors to fully designed HTML or JavaScript templates are just some of the features these packages can provide businesses. You can manage your contacts by simply keeping a list of names and email addresses or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate towards the email marketing software that can give your company the features it needs.
The old formula for direct marketing success was mass marketing: "Mail to as many people as you can; someone has to be interested." However, paper and postage costs are always increasing, and with so much mail ending up in the trash, businesses have changed their way of thinking. Why waste money mailing to everyone when everyone is not a potential customer? You need to target the leads who will buy. That is the difference between mass marketing and target marketing.  Targeted mailing lists pinpoint your best leads.  There is less waste and a higher percentage of prospects responding to your mailing. http://www.emailvendorselection.com/wp-content/uploads/2014/12/email_drips_hobsons.jpg
A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web,[1] so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences - all via email. The common format for sending these commands is to send an email that contains simply the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.

Have a clear purpose for the blast. Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it. Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events. Once you determine the purpose of the blast, you can work on making the message more clear to your recipients.[1]


CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness.[63] CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.[24]:18[62]:1
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There's a few ways that vendors build these non opt-in email lists.
Online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). Ebay and Amazon are used as online marketing and logistics management platforms. On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used. Online business marketing platforms such as Marketo, Aprimo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).
E-marketing is deemed to be broad in scope, because it not only refers to marketing and promotions over the Internet, but also includes marketing done via e-mail and wireless media. E-marketing also embraces the management of digital customer data and electronic customer relationship management (ECRM) and several other business management functions.
Now, for a lot of people, this may sound like spam, and while there are some similarities, there are also some important differences. An effective email blast/newsletter will actually attempt to offer value to the reader, whereas spam is essentially junk. Additionally, spam is sent randomly to a mass of email addresses with no particular rhyme or reason behind who they send it to; with a business email blast, the whole idea is to target people that, for one reason or another, are assumed to be interested in the topic. Sticking to the fundamental rules for email blasts can help keep them distinguished them from spam as much as possible.
Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[50] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm"[50] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.[60]:58
Take Social, you can leverage Social channels such as Facebook and Twitter to deploy campaigns (you no longer have to be a coded / programmer), there are wizard-based tools for doing this to create Apps that are publishing directly to these channels. When people respond to your App (e.g. Photo Contest, Refer-A-Friend for incentive, etc.) they opt-in to direct communications and provide an email address and address (or whatever it is you customise that you wish to capture). These people are then immediately available for your direct marketing campaigns.
This one really ruffles our feathers because it implies that you are shoving a bunch of spammy emails down your unsuspecting audiences throats. Blast away! In reality, we want email to be strategic, targeted, personalized, and properly segmented. Additionally, we want the content to be simple, direct, to the point, and useful. With this in mind, the word "blast" seems a bit too intense.
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