Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.
The personal touch is necessary, but a little automation won't hurt, either. That's why LeadSimple recently added SimpleDrip, a simple way to send drip emails from LeadSimple. You'll just setup a sales workflow, and right along with the features that'd remind you to call leads, you can schedule template emails to be sent to them right when they'll be most impactful.
Yes, it can seem confusing at first, but think about a regular business for a moment. If a business opens a store, then simply forgets to update things like its prices or product descriptions or anything else related to its core business, it wouldn’t be so reliable would it? If it changed its hours and forgot to tell customers, people arriving at specific times might get upset.