Unlike online content, direct mail cannot be ignored. A catalog sits in someone’s inbox, earning attention whether the person buys a product because of the content or throws the mailer in the trash. “It’s worth it to put the time and energy in because you get to sell one-on-one to the prospect with very few distractions,” Simpson says. “That’s why I love direct mail.”

When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?


Then, let's say you write 30 blog posts a month. That means you'd get 60 leads in a month -- 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you're actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging -- not just 720 opt-in contacts (60 leads*12 months).
Have a clear purpose for the blast. Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it. Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events. Once you determine the purpose of the blast, you can work on making the message more clear to your recipients.[1]

Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to "whatever you think could interest us". In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.


Watch the growth of your list. Is your email list growing or shrinking? If more people are unsubscribing than are registering to your list, it's a good sign that you need an entire strategic overhaul on your email policies. If there are a lot of people unsubscribing it could be because your content is not relevant to the people that you're sending it to. In this case, try to segment your list differently or change the type of content that's being delivered through your email blasts.

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.

Choose analytics software that works for your organization. While many email marketing applications have built-in analytics, you may consider getting a third party system to help you process the data or statistics on your campaigns. Some software can give you a more comprehensive or visual representation of your analytics, while others may track something that your current content management system does not. The size and scope of your e-blast campaign will dictate which kind of software you require.
However, there is some juice when you buy emails list. If you buy 100,000emails and 85,000 happens to bounce it means you have a conversion rate of 15%. This is quite significant and why should I not buy if 15,000 are going to be good? How long does it take to have 15,000 people subscribe to ones list? If one is able to maintain and convert this 15,000 to become part of a sign up list, then can we not see that buying email lists could be a gold mine?
Internet service providers (GMail, Yahoo, etc.) and anti-spam organizations create the spam traps to prevent spam from reaching people’s inboxes. The important thing for everyone to remember is if you use a purchased list, you are technically spamming the people on that list. Spam is unsolicited email and those people did not request your information.
As email marketing has blossomed and matured over the years, the terms email blast and e-blast have declined in popularity due to their negative connotations, being replaced with more palatable terms like newsletter or email campaign. And along with the new names have come innovations that allow marketers to create email blasts that are more personalized, better segmented, and thankfully less aggressive. We’ll talk about those innovations a little later.

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[27] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[72]
One of Raquel’s suggestions is to make sure the email contains a clear call to action. The recipient should be able to tell right away what you’re asking them to do, and when they click through, they should be taken to the exact page they need, not just your homepage. If you ask them to click on a video thumbnail to watch a video, you need to link them directly to the video. If you’re asking them to read your latest blog post, link them right to it.
Keep the email short. If you write an email that's too long, there's a chance that recipients will skim over it or stop reading it at a certain point.[7] This could mean that they miss your call to action, or what you're trying to get across. Try to edit out pieces of information that aren't critical to the overall message. Make messages as short and concise as possible. Avoid over-elaboration or background that can clutter your blast. https://c1.sfdcstatic.com/content/dam/web/en_us/www/images/marketing-cloud/hub/The%20Do%27s%20and%20Don%27ts%20of%20Crafting%20Effective%20Email%20Marketing%20Campaigns/dos-donts-email-marketing-1.jpg
The old formula for direct marketing success was mass marketing: "Mail to as many people as you can; someone has to be interested." However, paper and postage costs are always increasing, and with so much mail ending up in the trash, businesses have changed their way of thinking. Why waste money mailing to everyone when everyone is not a potential customer? You need to target the leads who will buy. That is the difference between mass marketing and target marketing.  Targeted mailing lists pinpoint your best leads.  There is less waste and a higher percentage of prospects responding to your mailing.
CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.[62]:4, 16
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
E-marketing techniques can be broken down to pull and push marketing. Pull marketing is a passive technique by which online shoppers take the initiative requesting specific information on the Web. Search engines, product/service advertising, e-coupons, and e-samples are part of pull marketing. For example, e-marketers can register their e-commerce sites, products, and services with search engines such as Google and or Yahoo, thereby enabling online shoppers to search for product/service information using Google or Yahoo and link to their sites. Similarly, e-marketers can also register their e-coupons and e-samples with e-coupon sites such as ecoupons.com and e-sample sites such as yes-its-free.com.

The old formula for direct marketing success was mass marketing: "Mail to as many people as you can; someone has to be interested." However, paper and postage costs are always increasing, and with so much mail ending up in the trash, businesses have changed their way of thinking. Why waste money mailing to everyone when everyone is not a potential customer? You need to target the leads who will buy. That is the difference between mass marketing and target marketing.  Targeted mailing lists pinpoint your best leads.  There is less waste and a higher percentage of prospects responding to your mailing.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[13]
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!

In the late 1990s online shoppers were mainly well-educated, high-earning, twenty- to forty-year-olds. By 2003 online shoppers represented a broader demographic, with an average age of forty-four years and an average annual household income of $65,000. Of these shoppers, 50 percent were female and 50 percent were college graduates. According to a 2004 report from the U.S. Department of Commerce, in 2003 searching for product/service information was the second most popular online activity after e-mailing or instant messaging and 77 percent of U.S. Internet users age fifteen and older shopped online. E-customers researched products and services that they were considering for purchase online. Their final purchases, however, may not have been made online.


Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers,[58] and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.[59][60]:59
By placing links back to Foundr’s website, it means that we’re able to piggyback on high-profile influencers and expose our brand to an already interested audience. Similar to how the content upgrades work, placing these backlinks throughout these guest articles encourages readers to click on them and get even more value with our much more in-depth article.
E-marketing is deemed to be broad in scope, because it not only refers to marketing and promotions over the Internet, but also includes marketing done via e-mail and wireless media. E-marketing also embraces the management of digital customer data and electronic customer relationship management (ECRM) and several other business management functions.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails. http://blog.ubiq.co/wp-content/uploads/2018/03/email-marketing-examples.png
Update your website and continuously offer useful and updated content. Think of your website as a storefront but in the virtual world. In the same way that you do not leave your physical store unattended for a month, you would not do the same to your website. Always update your website and keep it fresh by having a blog, announcing sales, special offers, and new products. Think that you are a customer yourself, so give them the information that they want.

There are lots of differend types of emails. Such as... Hotmail Googlemail Yahoo Btinternet All you have to do to get an email address is to type in one of the above suggestions on the internet. Once you have got on to the page, then you either sign in if you already have an email address or create one, which should appear on a button somewhere on the page. When you have found the button to create an email, you have to put in your full name, it doesn't have to be real, and type in a password two times. It will probably look like this... First name: Second name: Your email address to customize: _____________@______.co.UK/com Alternate email address*: Postal code: Country/city: Birth year: Something like that! * an alternate email is an email which has already been created. Sometimes this is optional weahther to include it or not. You either type in a family mamber's email address. This is used for resetting your password or changing name etc. You check that email to do so. I hope i have given you the right informatuon you want! Carlotta50

I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
Enhancing the Value of Mail: The Human Response, sponsored by the U.S. Post Office, used eye-movement tracking and biometric measurements such as heart rate and respiration to gauge attention and emotional engagement with both digital and direct mail. It then used magnetic resonance imaging to capture participants' brain activity when asked to recall a particular ad. http://1287170585.rsc.cdn77.org/wp-content/uploads/2016/11/3Stages_EmailMkt_Branding.png

While getting the word out to many people at once can seem appealing, it also lacks the personalization that today’s online consumers crave. And with today’s email marketing services that make it simple to segment and personalize your messages, there’s no reason not to dip your toe into the email customization waters, right? Plus, as laws change around the world to make unsolicited electronic messages illegal, one wrong email could land your business squarely in the red.


Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Have a clear purpose for the blast. Email blasting customers or partners is not an arbitrary task. Each blast should have a concise purpose before you begin to draft it. Determine what you're trying to deliver and how you want the recipients to react to the email. The blast's purpose could be enticing customers to purchase something, updating employees on a new project or initiative, or a newsletter to recap the month's events. Once you determine the purpose of the blast, you can work on making the message more clear to your recipients.[1]
The post is very informative and the list you have shared with is great, but the Constant Contact is good I think to start the company as the live chat features are powerful in it can solve the one query on time. But it’s chargeable that to $20 at least it should be $10, I don’t know much about its but I’ll try for that free package and check it. Thank You.
The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting a religious message to all USENET newsgroups.[12] In January 1994 Mark Eberra started the first email marketing company for opt in email list under the domain Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. [13] [14]
Personalization in email marketing is essential because most people want a more relevant experience. Email personalization is not just about using people’s names in an email. It’s also about making sure you send the right emails to the right people at the right time. One essential tool for email personalization is segmentation. You can get an email marketing expert to help you set up segments so you can personalize appropriately. Done right, email personalization results in more clicks and more business.

Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.[60]:60[95] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[96][97] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[95] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]
A/B testing is trying two different techniques that communicate the same message on a small percentage of your list, seeing whether A or B performed the best, then using the better performing option when you email the rest of the list. It sounds complicated, but there are plenty of email marketing solutions out there that take all the math and guesswork out of it. (All you have to do is come up with the option A and option B you want to try.)

Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S. CAN-SPAM Act of 2003 requires that any commercial email provide an opt-out mechanism.[108] Similarly, mobile advertising is governed by the Telephone Consumer Protection Act of 1991 (TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.


Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.

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Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA),[109]:16–17 and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids.[112] Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security.[113] The FTC has also been pushing for industry consensus about possible Do Not Track legislation.

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This chapter will teach you how to make that judgment call.


Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.
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Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[18] For example, some ads let users input queries[69] or let users follow the advertiser on social media.[70] Online ads can even incorporate games.[71] https://subiz.com/blog/wp-content/uploads/2015/06/email-marketing-campaign.jpg

Neil O’Keefe, senior vice president of marketing and content at the Data & Marketing Association, says that marketers began questioning direct mail’s endurance in 2007. That year, Statista reports that smartphone sales jumped 70% from the previous year to $8.7 billion. At the same time, the volume of mail sent through the U.S. Postal Service began to plummet: In 2006, people in the U.S. sent 213.1 billion pieces of mail, according to USPS; by 2017, they were sending 149.5 billion pieces each year, a 29.9% decline. By this point, smartphone sales had reached $55.6 billion. The price of postage and paper had skyrocketed, as did the number of internet users—everything seemed to hammer a nail into direct mail’s coffin. 

With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing. https://royalexaminer.com/wp-content/uploads/2018/07/email-campaign.jpg
Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site. https://reallygoodemails.com/wp-content/uploads/2015/01/Have-You-Seen-Our-Top-100-Email-Marketing-Campaigns.png
This ties into the first 40 of the 40/40/20 rule – even if you have what you feel is a great and well-defined target list, you won’t truly know how great it is until you test it. If you operate a business in a smaller community, this won’t be as critical – but if you’re in a medium or large city, it can be crucial. Using the example above, even if you know that the Life Alert bracelet offer is meant for seniors, in a city like San Francisco or New York, you wouldn’t want to send it to everyone over the age of 55 citywide. Instead, select one (or in a very large city, several) small area to test the market out. Start small and measure the effectiveness and ROI along every step of the way.
 2. Select recipients based on a list, tag, or saved filter. For example, you may add the subscribers of your weekly newsletter by adding all supporters with the tag “weekly newsletter.” Alternatively, you may choose “All” and select all supporters in your nation, or all prospects. Remember that it is good practice to segment your email list in order to increase your email deliverability.

Most people don't think of email as a lead- or contact-generating channel. But because people forward helpful emails to colleagues or friends, it can actually expand your database if you simply make forwarding or sharing email content easy for recipients. Include calls-to-action in your emails that make sharing an obvious choice for recipients, particularly with your most useful assets.
The third and final stage requires the firm to set a budget and management systems; these must be measurable touchpoints, such as audience reached across all digital platforms. Furthermore, marketers must ensure the budget and management systems are integrating the paid, owned and earned media of the company.[68] The Action and final stage of planning also requires the company to set in place measurable content creation e.g. oral, visual or written online media.[69]

Content marketing should be a familiar concept to most marketers these days. Nearly 90 percent of B2B marketers currently employ a content marketing strategy because they believe it is an effective mechanism for building a brand’s reputation, increasing brand awareness, driving new leads, and ultimately boosting your sales.  In fact, content marketing has become so MORE…
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An omni-channel approach not only benefits consumers but also benefits business bottom line: Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products.[24]