In addition to an organic integration with Salesforce, Pardot offers one of the cleanest user interfaces (UIs) and one of the largest variety of prebuilt templates on the market. But its best features are designed to improve your workflows once they've been created. For example, you can pretest the process of an automated program to see how it reacts. This is essentially a fire drill automation campaign to ensure your complex branching doesn't lead to a dead end or a duplicate email. Pardot also lets you schedule social media campaigns and post in real time to Facebook, LinkedIn, and Twitter simultaneously. If you really want to manage your marketing program from within one solution, then Pardot also offers a search marketing tool that plugs into Bing, Google, and Yahoo. You can check search engine rankings, monthly volumes, and ranking difficulties as well as run competitor analysis and monitor your paid search campaigns. No other tool we reviewed offers search marketing functionality.
Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
Don’t expect marketing automation software to craft dazzling copy and eye-catching visuals to bring those campaigns to life for you: Human creativity and a little elbow grease still carry the day. What you should expect from a good set of automation marketing tools is the ability to manage individual campaigns, cross-channel campaigns, and personalized 1-to-1 customer journeys based on those campaigns.
Thanks Donna – I agree. There’s so much scope for integration with marketing automation software that it would literally take a team of thousands to build all of the plugins and functionality in a short time frame. Ontraport / Infusionsoft are very similar to Salesforce in a way, by using the developer community to build the functionality around their product (which adds value to both Ontraport and their products & services).
One of the misconceptions regarding marketing automation is that it is all about automating marketing and thus reducing the personal and human dimension. This is not the case and depends on the ways marketing divisions use marketing automation. Most professional solutions offer advanced insight and analytics features, enabling a better customer view.
Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
I really like that the autoresponder can be configured to very specific times. I also like that it cannot respond to other autoresponder messages because it means therefore that the process would repeat over and over perpetually. Also, the fact that it cannot send messages multiple times to the same email is important otherwise it would be very annoying to the other party.

bpm’online marketing is one of the leading cloud-hosted programs for holistic multi-channel marketing. A module inclusive in bpm’s CRM bundle, this platform allows users to to optimize both front-office and back-office tasks with ease. Equipped with lead generation tools, communication features, and content creation solutions, the software can also be integrated with AI to boost user adoption. bpm’online marketing offers quote-based and annual enterprise pricing according to the number of contacts and users who will be enrolled in the system.


2. Deliverability – Deliverability is always a hot topic, and I’m aware there are a million caveats at play here. That said, several notable studies on the topic have turned out quite unfavourably for SendinBlue. Fortunately, we actually use SendinBlue for one of our ventures and I can confirm that our deliverability rates are nowhere near as low as indicated in suggested in the linked article, but equally, they’re not the best I’ve seen.


ConvertKit has been incredibly useful to me. I can use it to create complex automations and branching message sequences to deliver the exact right message to the right people. And I can do that without spending an entire weekend trying to figure out how it works. Trust me, if I can figure it out, literally anyone can. ConvertKit is a terrific tool, even if your list is still small. And it will grow as you do. — Sonia Simone, Chief Content Officer, Copyblogger

There are a number of reasons a person may not have acted after the first email. Perhaps they still weren’t convinced to make the purchase. Or maybe they didn’t even open the email at all. People get busy. It could be that they just needed one extra nudge. Hopefully, those regretting not taking advantage of the sale yesterday are inspired to do so today.


“We sent some newsletters where we gave customers a choice of which special they wanted,” said PJ. “Either a 20% discount or free shipping. What we discovered was that some people always choose the discount, and some always choose the shipping—it’s not necessarily which special saves them more money. So we took that information and now we alternate our specials.”
iContact Pro provides marketing automation software and services for marketing teams to drive quantifiable results. The iContact Pro platform integrates email marketing, landing pages, social media management and robust analytics in a simple but comprehensive cloud-based solution that helps customers outsmart the competition and grow their business. ***ICONTACT PRO INCLUDES***: BUSINESS-CLASS EMAIL: Creating effective email campaigns is easy with 650+ professional templates and top class deliverability. SEGMENTATION AND TARGETING: Target your leads based on who they are and how they interact with you. LANDING PAGES: Create great looking, mobile responsive landing pages in minutes. Drive, track, and measure action on email, social, and your website. WORKFLOW AUTOMATION: Nurture customers with the right content, at the right time, by creating custom experiences using the most intuitive workflows in the industry. LEAD SCORING: Customize scoring criteria and the software automatically qualifies your leads so you can engage with confidence and increase your marketing efficiency. CAMPAIGN MANAGEMENT: Create, track, and measure your integrated marketing campaigns, from Tweets to email with powerful and easy-to-understand analytics. SALESFORCE INTEGRATION: Sync contacts and leads directly between your Salesforce.com and iContact Pro accounts, so you can quickly and effectively close your newly qualified and ready leads. SOCIAL CRM: Track and record every engagement with your prospects across email, social media, landing pages, news releases, and website visits. ***ICONTACT PRO BENEFITS*** DO MORE Nowadays, a marketer’s life is full of long hours, distractions, and beeping devices — it’s time for you to work smarter, not harder. iContact Pro was created to help companies engineer more calculated ways to send personalized communications to customers. No advanced degrees required. LIBERATE YOUR IDEAS Automation is not rocket science. But with most big enterprise solutions, getting started with marketing automation might feel a lot like planning a complicated rocket launch. iContact Pro was built to work fast for any size team, so when you say “yes” to marketing automation, you say “no” to complicated implementation. Simply login, pick an activity, and take off! TARGET YOUR MESSAGE Email marketing is at the heart of any results-driven strategy. iContact Pro is your virtual segmenting machine, helping you create individual CRM profiles to provide subscribers with the most relatable experiences for them — no matter how they engage with you. NURTURE RELATIONSHIPS Bringing in more leads doesn’t always mean more revenue; prospects demand a higher quality experience from you. iContact Pro helps you nurture relationships throughout the entire customer lifecycle in a way that feels personal, but is in fact highly automated. Reach out to the right people, at the right time, with the right message. ENGAGE YOUR NETWORK Get more mileage from existing content. Turn social fans into subscribers by including links to your own landing pages and invite people to download valuable content in exchange for their email address. Flexible, built-in tools allow you to schedule a calendar of social activity in advance or join in on trending conversations as they happen. CAPTURE MORE LEADS Everything you need is now easier to do. From designing professional landing pages and email templates, to setting up intuitive workflow triggers based on customer actions, our interactive tools make it easy to cross marketing tasks off your to-do list. MAKE DATA ACTIONABLE Great results come from consistently testing and drilling down into your performance data to make campaign tweaks on-the-fly. Engagement reports let you count up and compare the success of your social posts, landing pages, and emails. Ask us how you can integrate data from other tools with your dashboard for convenient, one-screen viewing. KEEP MOVING FORWARD We’re not doing our job if questions block your way to making things happen on your terms. We work hard to take the guesswork out of success. You can count on our experts and software to flatten learning curves along the way so you can just get up and get going.

Oracle Eloqua, part of the Oracle Marketing Cloud, provides best-in-class lead management, campaign management, and sales tools that help marketers deliver the most connected and personalized experiences from first impression to customer advocacy. Eloqua's marketer-friendly platform enables organizations of any size to execute advanced marketing strategies, at scale, using the industry's richest dataset and adaptive technologies. Some of the top reasons customers choose Oracle Eloqua include: * Most Comprehensive Platform Built for B2B Marketers * Industry’s Richest Dataset * Marketer-friendly UI * Powerful Lead Management & Acceleration * Adaptive Campaign Management & Nurturing * Sophisticated Targeting & Segmentation * Broad 3rd Party Data Enrichment * Market-leading Extensibility & Integrations * Enterprise Scale Performance & Security

Good marketing automation takes into account the evolving needs of your leads, and the behaviors and interactions they have with you across all of your marketing channels. not just email. Using behavioral inputs from multiple channels such as social clicks, viewing a pricing page or consuming a particular piece of content gives marketers the context they need to fully understand a lead’s challenges and how to guide them down the funnel. The most effective marketing automation not only collects data from multiple channels, but uses those various channels to send their marketing messages as well. That means the success of your campaign relies less on the email, and fully utilizes the various channels that influence a buyer’s decision.
Quality Features, Powerful Integrations. TechValidate is ideal for entrepreneurs who want to have flexibility in their marketing endeavours. It is packed with a plethora of scalable features that improve your content, streamline your workflow, and increase the efficacy of your marketing campaign. It can also support a multitude of powerful integrations.
ActiveCampaign offers email marketing service with third-party integration and auto-responses of various types.  ActiveCampaign can create and send out emails for different activities and purposes. The software is also designed to track website activities and events and provide real time analytics based on the results. ActiveCampaign is also useful for garnering customer data in an organized manner.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted). 

Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function. Typically these systems require a CRM or COM administrator to set up a complex series of rules to trigger action items for internal sales and marketing professionals to manually process (designing files, sending letters, sending email campaigns). This type of system increases marketer's ability to deliver relevant content to relevant individuals at relevant times. Limitations may apply, based on the human resource capacity of an organisation and their level of commitment to the tasks as they are assigned.
Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function. Typically these systems require a CRM or COM administrator to set up a complex series of rules to trigger action items for internal sales and marketing professionals to manually process (designing files, sending letters, sending email campaigns). This type of system increases marketer's ability to deliver relevant content to relevant individuals at relevant times. Limitations may apply, based on the human resource capacity of an organisation and their level of commitment to the tasks as they are assigned.

A Solution Dynamics product, Bremy offers internet-based, multi-channel publishing products and services. Offered via a variety of modules focused on different facets of digital publishing and marketing, such as email newsletters, video proofing, and database publishing, Bremy enables modern enterprises to configure a customized solution for boosting marketing efficiency.

Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
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