Besides the fact that email blasts can be spammy and impersonal, they’re also not the most effective way to make money. Although a large-scale email blast is sure to convert, it’s not because sending it was a strategic move — it’s because you cast a wide net. If you crafted a targeted newsletter instead, you’d see a better conversion rate and you’d be able to replicate the strategy many times over. Marissa Petteruti calls email blasts a wasted opportunity to generate more revenue, citing:
The big difference is that people will be giving you their contact information voluntarily. Also, you know these people value what you offer—especially if you pick a prize that is particularly desirable to your buyer persona. For example, if you own an HVAC installation business, give away a prize related to home improvement that will attract homeowners.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted).
Hey Jonathan , enjoyed the article but it’s far fetched for startups and beginners like me who came here to see how in the first place we bring people to our website and not how we engage them or get email out of people who are already there.. getting people on your website is a bigger challenge, love your knowledge about the field is there an article which will help solve this?