Still, before even diving into anything like that, you’ve likely come to this page, not just to learn about this often-confusing field, but also to digest and understand it, able to wield a variety of disciplines to get the word out. This isn’t just about driving more traffic to your website. Traffic is great. But once traffic arrives, if you don’t know what to do with it, your efforts will be largely wasted.
Customer Retention: Post conversion of leads, this software enables you to maintain 360-degree customer profiles with detailed demographic, firmographic and behavioral data for each customer. You can micro-segment your customer database to drive cross-sell and upsell campaigns which can help you boost customer retention, brand advocacy and ultimately, average revenue per customer.
Drip is the world’s first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale. Ecommerce marketers around the world are starting to see their customers in full color with Drip features like, comprehensive tracking, hyper-segmentation, and robust email marketing automation. They’re graduating from typical email platforms, bloated CRMs, or overhyped marketing automation tools, and making more money with Drip.
Higher Logic Marketing Automation Enterprise powered by Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Higher Logic simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Higher Logic's easy-to-use platform, intelligent productive analytics, and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape. We serve a wide breadth of customers including some of the largest associations, media companies and the most innovative technology companies, including the American Red Cross, Arnold & Porter, IBM, Kiplinger’s, MIT Technology Review, and Viacom.
MailChimp may be best known for their email newsletter app's fun design, their sponsorship of podcasts like Serial, or their monkey-themed tees and hats. But MailChimp is also a great place to run your drip campaigns. Its new Automation features include pre-made drip campaigns for welcoming new customers, following up after sales, and more, or you can create your own completely customized drips.
When a new customer is added to my accounting program, add the customer to a list in my email marketing tool – This zap enables you to automatically add new customers from your accounting tool into your email marketing system. From there, you can send them appointment reminder emails, product usage emails and more. It works with a number of billing & accounting applications, including Xero, Quickbooks, PayPal, Freshbooks, Stripe, WHMCS, Chargify, Recurly, Harvest, Zuora and more.
What does cost you, however, is the time in executing any of these tactics. We all know that SEO is hard. But when it comes to online marketing, that sweat equity pays off over time. When traffic is coming unencumbered to your website in the form of thousands of free and highly-targeted visitors per day, you ultimately realize that all those long hours you put in were worth something.
You’ve just seen over 20 ideas for an automated email campaign that can be used by businesses across various industries. Now is the time for you to act. Go through your own communications, analyze what you’ve been doing well and what needs to be updated. Take this list as an inspiration for your future campaigns, and make use of marketing automation to send timely and relevant emails that your audience will appreciate.
Now, you've got one drip email scheduled—or two, perhaps, if you took the original suggestion to send out an email as soon as a new contact was added. You can then add more delays and email actions for each additional drip email you want to send out. With a handful of Zaps, you'll have your very own drip email system that runs automatically, and you'll still have a list of all your contacts and their email addresses to use elsewhere.
You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. (HubSpot customers: You can add Lead Flows, HubSpot's pop-up forms, as an add-on by following the instructions here. To trigger an automated workflow in HubSpot, you can use the “Lead Flow Submission” option as the starting condition.)
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
Okay, if you're still with me, fantastic. You're one of the few that doesn't mind wading through a little bit of hopeless murkiness to reemerge on the shores of hope. But before we jump too far ahead, it's important to understand what online marketing is and what it isn't. That definition provides a core understanding of what it takes to peddle anything on the web, whether it's a product, service or information.
Our digital agency offers both traditional targeted online display advertising as well as behavioral retargeting. Through an intense discovery process, our team will determine the most optimal marketing mix for your online media plan. We will leverage ad network partnerships for planning the ideal media buys and negotiating the best possible pricing.
However, the term “marketing automation” has become a buzz-word, where marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many marketers with sophisticated tools to automate the middle of their funnel, but no solution to generating new leads to nurture in the first place.
Our Website Design & Development team has the skill and creativity to take your vision and translate that into an amazing interactive experience. Our designers and usability experts use best practices for combining amazing designs with an effective user experience. Our web developers and SEO developers work together to create websites that have both aesthetic appeal and SEO friendly code structure. Our proprietary methods for SEO website development will ensure that you hit the ground running upon launch!
We’re fond of saying that Net-Results is the 1st choice of people buying marketing automation for the 2nd time. This wasn’t devised in a marketing meeting, it's something we discovered talking to customers who love us. Marketers who've spent time using our competitors' software - those who've experienced what it's like to work with those vendors and their products - are consistently the ones who love us the most. Let's talk. You may love us too :)
In this new world of digital transparency brands have to be very thoughtful in how they engage with current and potential customers. Consumers have an endless amount of data at their fingertips especially through social media channels, rating and review sites, blogs, and more. Unless brands actively engage in these conversations they lose the opportunity for helping guide their brand message and addressing customer concerns.
By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.
“Set it and forget it” solution. Marketing automation is a remarkable tool that helps marketers achieve results. But those results don’t happen without a the right processes, strategy and effort set in place. Marketing automation is meant to enhance and support marketing and sales, NOT become a one-size-fits-all substitute. So don’t sit back and expect marketing automation to magically achieve goals without you.
If you are a small business with limited staff, automation becomes even more necessary since efficiency is the name of the game. Using this automation software, a team of two or even an individual can effectively manage multiple email campaigns and social media campaigns in tandem with other web marketing efforts. Also, it is beneficial to adopt a solution in the early stages of your business as it allows you to streamline your business processes as per industry best practices and create a rich customer database right from the beginning.