It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.
A sale isn’t the end of a brand-to-consumer relationship. It’s the beginning. And it’s probably the customer acquisition channel that you’re ignoring. Delight is what helps marketers navigate the art of upselling. Marketing automation, social media, and emotion-driven calls to action are crucial to this stage of marketing. This idea holds true for consumer and B2B marketers alike.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.
When a new person registers for my event or webinar, add the person to a list in my email marketing tool – This zap enables you to automatically add new registrants from your event management tool into your email marketing system. From there, you can send them automated reminder emails in the lead up to the event and follow-up emails after it. It works with a number of event management & webinar tools, including Eventbrite, Meetup & GoToWebinar.
While email marketing is not new, a fairly unknown concept is marketing to a rented list. This process allows you to target individuals who have opted-in to receive promotional emails and have typically provided some information about who they are and their interests. Check out our previous blog post  on effective email marketing for more in-depth information.
If you're using HubSpot's Workflows App, for example, you can create personalized, automated email workflows that can get triggered in a number of different ways -- when a contact gets added to a list, submits a form on your website, clicks a link in an email, views a page on your blog, clicks on one of your AdWords ads, or becomes a marketing qualified lead. 
Another thing that’s good about webinar or product-demo invitations is that your prospects will finally get familiar with your offer. They may have been postponing this process until now, but you’re showing them a valid reason not to. And if they don’t want to do the dirty work themselves, they can just listen to the presentation and try out the product later.
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent Marketing Cloud serves over 30 countries with local, personalized service.
Under Armour came up with the hashtag “I Will What I Want” to encourage powerful athletic women to achieve their dreams despite any opposition they might face. The hashtag, first used by American Ballet Theatre ballerina soloist Misty Copeland, blew up on Facebook after supermodel Gisele Bündchen used it in one of her Facebook posts. Many other female athletes have also used the hashtag.
Email Marketing Automation isn’t just for big companies. Constant Contact’s powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email, or an automated email series that nurtures leads. Build your list with ease, then send targeted messages to specific contacts. And get more value out of each email with action blocks that encourage subscribers to buy or donate. After all, the best results come from sending the right message to the right people at the right time—automatically.
For example, create a workflow that delivers important information registrants should know leading up to the event, such as hotel accommodations and agenda information for live events, or webinar log-in information for online events. When the event ends, set up a workflow that gives attendees online access to session slides and continues to nurture them with additional content or promotion for future events. 
Transactional emails are highly valuable to consumers because they provide crucial information like receipts or password resets, but because of CAN-SPAM and CASL rules and guidelines, these emails can’t provide or contain much promotional content. Traditional marketing email is critical for sending announcements to large segments of your customer base, like promotions or newsletters, but they don’t offer the one-to-one communication customers have come to expect.
There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.[25] It has become increasingly popular for businesses to use and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Another thing that’s good about webinar or product-demo invitations is that your prospects will finally get familiar with your offer. They may have been postponing this process until now, but you’re showing them a valid reason not to. And if they don’t want to do the dirty work themselves, they can just listen to the presentation and try out the product later.

Digital marketing became more sophisticated in the 2000s and the 2010s, when[13][14] the proliferation of devices' capable of accessing digital media led to sudden growth.[15] Statistics produced in 2012 and 2013 showed that digital marketing was still growing.[16][17] With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product's information. The change of customer behavior improved the diversification of marketing technology.[18]

Sales is all about speed. How long does it take you to respond to a customer? Was your conversation efficient while still being educational? Most importantly, did you get there before the other guy? Choosing a CRM to match the lighting speed of your sales team can bog you down in lots of calls and meetings. So we did the research for you to find the top 20 most user-friendly CRM software products. Stop shopping and start selling!
The best way to overcome the limitation of time is by automating some of your processes — and marketing is one area ripe for automation. The key for small businesses is finding a tool that can automate many components of marketing at once, and these seven platforms take different approaches to automating marketing processes to make entrepreneurs’ lives easier.
That’s why you have to use coupons wisely. If they are meant to be valuable, they can’t be handed around like leaflets or take-away menus from your local pizza place. That’s why you should not only offer them less frequently but also remind your users when the code’s expiration date gets near. Let them know their chance of using it is getting slimmer, and if they want to get the best deals, they’ll want to act quickly.

As of 25th May 2018 the General Data Protection Regulation came into effect, [4] this has had a large impact on the way marketing teams and organisations can manage their consumer data. Any organisation using marketing automation tracking is required to ask consent of from the consumer as well as provide transparency on how the data will be processed.


Infusionsoft is built around a "My Day" view that shows you the tasks and appointments you have, along with the contacts you need to followup with. But drip campaigns are never far away; they’re the first thing in the app’s toolbar. You can lay out your campaigns with a visual builder that lets you organize your drip emails along with customized landing pages and even voice messages or paper mailings to share more info with your potential users. It’s great for drip emails, but you won’t want to stop with just emails in Infusionsoft.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
SEO should be a core tactic in any marketing strategy. While it might seem difficult to understand at first, as long as you find the right course, book or audiobook, and devote your time to learning, you'll be in good shape. Considering that there are over 200+ ranking factors in Google's current algorithms, learning, digesting and successfully implementing good SEO tactics is essential to the success of your website or blog.
Are you frustrated that you don't have enough control over your website and marketing? Foster Web Marketing has built the solution for you and it is called DSS (Dynamic Self-Syndication). DSS is inbound marketing software with CMS/CRM capabilities that allows you to take control of your marketing and get your business to the next level. DSS has everything you need to manage your marketing easily and effectively. Manage your website, clients, email marketing, client feedback, reviews, social media posting, lead tracking and follow-up campaigns in one easy to use tool! Stop taping solutions together and use one smarter tool. One of the most compelling features of DSS is the built-in Customer Relationship Management (CRM), which gives you the power to manage your leads and contacts, build follow-up campaigns and email marketing blasts, and create and send email newsletters. No need to pay for separate tools or software! This is why DSS is not just a CMS like WordPress, but actually, a fully operational marketing software that will put you light years ahead of your competition!
B2C companies, however, probably have the most to gain from marketing automation technologies, as they can reach larger segments of their customers with personalized messages than they could afford to without it. In the past, B2C brands may have sent the same email to all of their customers in regular intervals, which, at best, got a marginal return and, at worst, turned off otherwise loyal customers with off-topic communications.

We understand that some businesses don’t want to fork out thousands of dollars instantly to firms claiming they have everything you need. With our affordable internet marketing services you’ll get a chance to see exactly what internet marketing can do for you and your business without the expensive rates that often come with many internet marketing firms.
Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture, and reactivation with relevant cross-channel messaging. Warmer Welcomes Activate consumer attention and interest with stand-out content that makes an impactful first impression. Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns. Next-Gen Nurture Captivate customers to build rapport for the long term and strengthen their relationship with your brand. Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience. Robust Re-Engagement Keep customers coming back for more by reactivating their interest to drive retention and loyalty. Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.
Brand building – As a highly personal communication channel, automated email serves as an extension of your brand. It gives you the opportunity to strengthen the connection between you and your customers by communicating thought leadership, assisting with cross-sells, or by sharing timely updates about features they haven’t used yet. Simply put, email automation drives user engagement. Customers are much more likely to open, read, and take action with an automated email.
Our backgrounds are as diverse as they come, bringing knowledge and expertise in business, finance, search marketing, analytics, PR, content creation, creative, and more. Our leadership team is comprised of successful entrepreneurs, business executives, athletes, military combat veterans, and marketing experts. The Executives, Directors, and Managers at IMI are all well-respected thought leaders in the space and are the driving force behind the company’s ongoing success and growth.
Brian Dean, an SEO expert and the creator of BackLinko, uses SEO tactics to rank #1 on YouTube for keywords like “on page SEO” and “video SEO”. Initially, Dean admits his YouTube account struggled to get any views. Employing SEO methods like keyword optimization has enabled Dean to rise to #1 on YouTube for search results related to his business. He published his full strategy on Backlinko.
With ActiveCampaign, you’ll be able to create powerful automated marketing and sales processes. These intelligent processes “listen” and “learn” about the needs and interests of individual contacts. Then you can send more relevant, personalized messages at the moment they’ll have the most impact. You’ll have more customers, happier customers, and more loyal customers. MARKETING AUTOMATION: Our automation workflow builder is praised by G2Crowd users as the perfect balance of power and ease-of-use. With our drag-and-drop builder, you can easily create sophisticated follow up sequences that treat your contacts differently on the basis of who they are and what they’re interested in. This “intelligence-driven” follow up has proven to be more effective, and will keep your customer engagement high because you’re sending the most relevant, personalized messaging possible. SALES AUTOMATION: With an intuitive sales automation CRM tightly integrated with your marketing automation, you’ll be able to seamlessly transition leads back and forth between your marketing and sales processes without losing any data or missing a beat. Having your sales CRM and marketing automation under the same roof means that your sales process can benefit from the same automation features marketers use to send perfectly-timed messages. EMAIL MARKETING: We’ve been perfecting our email marketing solution since 2003. Today it is one of the most mature and fully-developed email marketing services on the market. Our professionally designed templates are fully mobile responsive and we offer time-saving tools like content blocks you can save and reuse across campaigns, message variables that allow you to update content once across all your campaigns, and conditional content, which allows you to change the content of an email based on who a contact is and what they’ve done. CROSS-CHANNEL MESSAGING FOR THE ENTIRE CUSTOMER LIFECYCLE: With ActiveCampaign, you’ll be able to deliver the perfect message at the perfect time because you’ll collect more insight about the customer at each stage of the buying process. With Attribution, you’ll know the source of a visitor and what marketing and advertising they’ve interacted with. With Goals, you’ll be able to define important events and then pivot in response to conversions. With Site Messaging, SMS, and email marketing, you’ll be able to reach your contacts exactly where they are — whether they’re out and about on their mobile, browsing your website, or going through their inbox. We offer a free, no-credit-card-needed, 14-day trial so you can experience ActiveCampaign first hand.
Marketing automation plugs into a company's CRM system, which, typically, has its own native marketing automation cloud service (such as Salesforce Pardot and Oracle Eloqua). Eloqua will work with other CRM platforms that compete with Oracle's, and Marketo, an independent marketing automation platform, will work with Salesforce, Oracle, Microsoft and other CRM systems. HubSpot also is a popular marketing automation platform that has its own CRM backbone.
Large enterprises have long found value in the technology, but marketing automation isn’t just for big companies. In fact, Small and Mid-Sized Businesses (SMBs) make up the largest growing segment in the space right now. And thousands of companies even smaller than that are using automation as well. Similarly, companies across all industries are using it. The early adopters were primarily in “business-to-business” (B2B) industries such as high-tech / software, manufacturing, and business services. But increasingly companies across all categories–including “business-to-consumer” (B2C) industries such as healthcare, financial services, media and entertainment, and retail–are adopting the software for its real-time, engagement-oriented approach to maintaining and extending customer relationships throughout the customer lifecycle.
Once you have visitors on your website, the next step is to convert them. At the very least, you should start collecting their email addresses. Once you start building an organic email list, you can start reaching out to your customers and prospects so that you can re-engage them through your content: ebooks, whitepapers, and tip sheets. Here are the most important components of conversion optimization:
Instead of hiding your email templates inside of your internal apps, you can import your newsletter templates and tweak them in SendWithUs. You can even tap into contact lists from your site, and use SendWithUs to segment those users into groups for targeted drip campaigns. Then, you can set up your drip workflows, send your messages using your favorite email service, and monitor the stats back in SendWithUs. As an added bonus, it even has a translation service so you can stay in touch with your international users.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Traditionally, this automation software has been equated to email marketing tools that automate sending and tracking of mass email campaigns. However, this software offers much beyond that. Today, it is an established fact that this type of automation has a direct tangible impact on the revenues of businesses, especially in the case of B2B enterprises.
Marketers use forms to collect contact information that allows them to qualify leads. Based on the information submitted, you can have automation set up to place leads in respective buckets depending on the initial data collected, Davis added. At that point, you are put in a position to identify your “best” leads and determine the best means of communicating with your new lead to ensure a higher closing rate. 
Use a call to action button – We ran some tests recently and found that including a call to action button (as opposed to just text links) increased our conversions by 28%. So when creating your automated email campaign, make sure to include a call to action button to increase your chances of people clicking through and taking your desired conversion action. It’s also important to optimize your call to action buttons, and this post provides a 3 part framework for creating the perfect CTA button.
With Mailchimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
There are two ways to look at your email list: as a static list of people interested in your product, or as a dynamic list of people who are each at their own level of understanding about your product. Some folks are new to your product, and need all the help you can give them, while others have already checked out several pages, and perhaps need some more advanced guidance.
The Nielsen Global Connected Commerce Survey conducted interviews in 26 countries to observe how consumers are using the Internet to make shopping decisions in stores and online. Online shoppers are increasingly looking to purchase internationally, with over 50% in the study who purchased online in the last six months stating they bought from an overseas retailer.[23]

Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).

This becomes important when a company's marketing operations rely on a survey, email, social media or chatbot app for inbound lead-generation efforts that plug into Marketo or Eloqua, which, in turn, allows those marketing processes to continue regardless of which CRM the company uses. In effect, they act as middleware connecting the thousands of niche marketing automation tools and large CRM systems, where a company's customer data resides.

Though it's not the easiest marketing initiative to execute on, marketing automation is certainly not impossible. Imagine you're trying to grow a plant. First you need fertile soil ripe for the growth of your plant. Next you need seeds themselves to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant.  It's not foolproof, but it's not impossible. In our story, effective marketing automation looks just like nurturing this plant does. At the end of the day, we hope we've nurtured our leads (the seedlings) well enough to produce actual paying customers (a lush, full-grown plant.)


Drip emails are an especially great way to share snippets of info from your book to whet your audience's appetite. Any drip email app could work to market your writing, but ConvertKit is built specifically with writers in mind. It'll help you create landing pages with teasers from your book, and turn your written content into drip emails aimed at drawing your readers in and turning them into buyers when your content launches. ConvertKit makes scheduling emails incredibly simple, with a drag-and-drop editor to change your emails' order and a broadcast tool that can send a message to everyone or just a segment of people—say those who never bought your book.
The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns "Quantitatively" or "Qualitatively". Quantitative metrics may include "Sales Volume" and "Revenue Increase/Decrease". While qualitative metrics may include the enhanced "Brand awareness, image and health" as well as the "relationship with the customers".

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]
Jayson also mentions that virtual reality and vertical videos are the next trends where your customer engagement seems high. SERP video advertising is gaining momentum. Virtual reality devices like Oculus Rift are future platforms with the potential to integrate social media sites, online advertising, direct messaging, etc. Standalone social media like Youtube, Facebook, and Bing offer video options. Mobile-centric apps like SnapChat likewise give importance to vertical videos with a view to augmenting customer engagement.
Use compelling copy – It’s important in your automated emails to create desire towards the conversion action, and there is no better way to do this than by using compelling, benefit-focused copy. We regularly use copywriting formulas such as the PAS formula or the BAB formula to achieve this in our own email campaigns, and they are two resources worth checking out. Alternatively, if those formulas don’t quite fit the message of your email then use these 5 persuasion techniques to help you write email copy that converts.
SEO is an effective tool for improving the volume and quality of traffic to your website. Visitors are more likely to click on free organic listings than on paid listings. Our SEO strategies apply only the best and most current practices that focus on the use of great content development, content marketing, social media. All of these strategies combined result in the most effective use of best practices that drive long term ROI.
Okay, if you're still with me, fantastic. You're one of the few that doesn't mind wading through a little bit of hopeless murkiness to reemerge on the shores of hope. But before we jump too far ahead, it's important to understand what online marketing is and what it isn't. That definition provides a core understanding of what it takes to peddle anything on the web, whether it's a product, service or information.
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