Use it as a lead magnet/free mini course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini course or a challenge like this, which makes it a very effective lead magnet.
Have a few different buttons on your email template: separate social media buttons that produce pre-written social posts linking to a webpage version of your email, and an "Email to a Friend" button that transfers the email into a compose window so your contacts can instantly forward the message. Just make sure your email has an opt-in button so each new viewer can subscribe to more emails from you if they like what they see.
Several reasons are behind the reluctance to purchase online. Studies published in 2003 and 2004 reported that 25 percent of e-commerce sites do not display a phone number clearly on the customer service page; 49 percent of online shoppers could not readily find the answers to a question; and 88 percent of shoppers abandoned their online shopping carts before reaching the checkout. The Yankee Group, a Boston-based research firm, indicated that up to the first quarter of 2003, the average conversion rate from shopping in brick-and-mortar stores to buying on e-commerce sites was just 10 percent.
It's important to know the exact result you want before you begin. Then make that result happen by ending your message with a specific call to action (or CTA). A call to action might be "call us now," "use this discount code in our shop," or "schedule a demo." Make sure the CTA is direct and appealing, and that you show the reader why it's worth their time to click, visit, or call.
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
After you check the box, you'll choose a merge tag that corresponds with the list data you want to display in the "To" field. For example, if you choose *|FNAME|* , a recipient named Bob will see "To: Bob" instead of "To: email@example.com." The default options are *|FNAME|* , *|LNAME|* , and *|FNAME|* *|LNAME|* , but you can click Custom to enter an alternate tag or text.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.
Keep the email short. If you write an email that's too long, there's a chance that recipients will skim over it or stop reading it at a certain point. This could mean that they miss your call to action, or what you're trying to get across. Try to edit out pieces of information that aren't critical to the overall message. Make messages as short and concise as possible. Avoid over-elaboration or background that can clutter your blast. https://c1.sfdcstatic.com/content/dam/web/en_us/www/images/marketing-cloud/hub/The%20Do%27s%20and%20Don%27ts%20of%20Crafting%20Effective%20Email%20Marketing%20Campaigns/dos-donts-email-marketing-1.jpg
e-Commerce describes the exploitation of electronic means and platforms to conduct company business. e-Marketing (also referred to as web marketing or internet marketing) uses electronic communication technologies including the Internet, mobile phones and digital televisions to accomplish marketing objectives (McDonald and Wilson, 1999). More specifically, e-Marketing portrays company efforts to inform and communicate with buyers, and promote and sell its products and services over the Internet (Kotler and Keller, 2006).
So what is an email newsletter anyway? An email newsletter is very much the same thing as a traditional newsletter, the only difference is that it is transmitted to the consumer through the use of email. The business obtains a list of potential consumers that may be interested in their service, they create a newsletter for that group, and then they send the mass email out to all of these people.
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
Kate – The problem many marketers will face is that most reputable ESPs will not accept purchased lists, targeted or not. That’s because they can wreak havoc on your deliverability in the long run. Purchased lists often contain “spam traps,” email addresses created specifically to catch people using these lists, and once you’re flagged with them most email clients will put your emails straight to the “Spam” folder.
Launch Outlook and click the “New E-mail” button. Click the “To” button and, if necessary, choose an address book. From here, choose your blast recipients, which appear in alphabetical order. Press and hold down the “Ctrl” key, then click once on each person that you want to include in the group. If you’d rather do a blind blast -- where recipients can’t see each others' names -- add one name to the "To" field, then click the “Bcc” field and add the recipients here instead, then click the “OK.”
The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers. Of course, it’s important to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. More than one per day and you’re probably mailing too much.
In practice, Internet marketing will include the use of a company web site in conjunction with online promotional techniques described in Chapter 8 of the book such as search engine marketing, interactive advertising, e-mail marketing and partnership arrangements (affiliate marketing) with other web sites. Some businesses who "want to be top in Google", simply consider Internet marketing to simply equate to Search Engine Marketing, but while this is important this scope is too narrow to take full advantage of digital media.
Hi Jonathan, Thank you so much for this amazing article! Assya emailed me to ask me what I would like to learn and I said I would love to learn about creating an opt-in offer and list building and so I was super happy to receive this article in my inbox! The timing was perfect! I’m super grateful for all the strategies you shared and love that you made it super simple and easy to start implementing! I look forward to implementing some of the strategies you share to create my opt-in offer and start building my list! Its super inspiring to see what you guys at Foundr have created in such a short timeframe! A big well done and thanks again for sharing such highly valuable content with us!
The corporate image must be conveyed through the direct mail pieces, meaning strong design and direction are required. Corporate image is vital, and seemingly small details such as paper quality and the resolution of the graphics used will make an impression. Some companies may hire a third-party direct mail company to handle list creation, design, and printing. Larger companies may handle list creation, design, writing, and possibly even printing in-house. (See also Art Director)
We just started using MailChimp because it seems to be the only one that offers a free account for small or new users. The problem is that there are so many steps for a potential subscriber to go through with both double opt-in and recaptcha, that we are getting at best complaints to worst, plain nasty comments posted on our Facebook page. We don’t know how many would be subscribers we lost because of this.
Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.:i In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.:4–8
Push marketing is a proactive technique that enables e-marketers to "push" their product/service information to Web visitors or shoppers without their requesting it. Banner advertising, pop-up advertising, e-mail promotion, and spamming belong to push marketing. For instance, e-marketers can rent designated space from Internet service providers such as America Online or MSN for their banner or pop-up ads. Using animated graphics, appealing messages, and links, e-marketers try to lure visitors to their sites to buy their products or services. Many Internet users, however, find such ads annoying and employ software that blocks pop-ups and banner ads.