One great example of the power of the vertical video is how "The Infatuation" utilizes Instagram Stories to take their viewers on restaurant reviews. Each week, an editorial team member takes over the Instagram feed to post videos of the meal, give a quick 15-second review and allow viewers to ask questions along the way. The Infatuation has experienced significant growth since it’s launch in 2009, thanks in large part to it’s dedication to high-quality content that keeps consumers continuously engaged.
You should space your drip emails out to avoid overwhelming your contacts—who wants a dozen emails the first day they sign up for a new app? You could just set up a simple schedule where emails go out every 3rd day, or you could be even smarter about your timeline—Customer.io monitors your site in real-time, then sends precisely timed drip emails for the best results.
You’ve just seen over 20 ideas for an automated email campaign that can be used by businesses across various industries. Now is the time for you to act. Go through your own communications, analyze what you’ve been doing well and what needs to be updated. Take this list as an inspiration for your future campaigns, and make use of marketing automation to send timely and relevant emails that your audience will appreciate.
Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions.
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.