This has resulted in a surge of new retail technology and the emergence of a booming new industry. With developers touting the latest hot new tech solution from every direction, the market is filled to the brim with sales, customer relationship, and marketing automation tools. The question now is: which of these tools are truly the best? Which of the many offerings will not only make jobs easier, but actually encourage a business to grow, making that all-important boost to the bottom line?
What should be the time frame between sends? At the beginning, you want to ensure that you do not take too long between sends. Your subscribers have just signed up and are enthusiastic about receiving your communication, so take advantage of that enthusiasm.While once daily is too frequent, you can begin by spacing your emails out with only a day in between. After that, extend the time between to three days. As you get to the tail end of your auto responder, meaning that you are getting to the least engaged customers who have not converted and may mark you as spam or opt-out of the email, begin to stretch things out by five days or even a week. Many email marketing service providers will allow you to also mark days of the week that you don't want your auto responder to send, so you may want to eliminate weekend email sends of auto responders. Email open rates are lower on weekends.
My first thought was how easy Ontraport was to get started with compared to another marketing automation company I had just tried. Recurring payments were to set up. There was no initial training cost, and you could sign up as a customer directly from their website. On top of this, everything was split testable without needing a strange workaround.

SendInBlue 9,000 emails per month (daily limit of 300) for an unlimited number of subscribers. You can have a maximum of 2,000 subscribers in your automated campaigns at any time. A good range of advanced autoresponders is offered on the free plan, including welcome, anniversary, page visits and ecommerce (such as product purchase or abandoned cart). You also get an allowance for free transactional emails. SMS can also be added for an extra cost. (Full review)
Netsuite is an advanced marketing automation software capable of automating various marketing specific processes, flows, and tasks. You can use the platform to create multiple campaigns and align the same with your sales team. The execution of multiple marketing campaigns driven by email, social media, event management, and others can be streamlined effortlessly using Netsuite.

Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omni-channel marketing strategies from a single tool. Marketing Automation assist greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, Marketing ROI measurement.
ThriveHive is marketing platform that empowers small business owners to grow their businesses through better marketing. The platform includes all of the essential online marketing tools and guidance necessary to get small business owners online and to succeed with marketing. ThriveHive is guided marketing for small business. Features Include: Better Website (optional) - Professionally built or DIY Customized Marketing Plan - Plans that work for small businesses Marketing Platform- All of your marketing in one place Contact Manager - Manage leads & customers Email - Send & track emails & newsletters Blog & Social Media - Create blog & social media posts Insight Emails - Marketing & lead notifications Marketing Coach - One-on-one expert marketing help Managed Advertising - Google AdWords & More

One of the most simple and effective ways to re-engage an inactive subscriber is to tell your subscribers that you’re going to remove them from their list, but give them an opportunity to opt back in to your emails. Everyone wants what they can’t have and it might be just the thing that makes them feel like they need to start engaging with your email campaigns.
eTrigue is a cloud-based marketing automation provider featuring easy-to-use campaign building and rapid time-to-value. eTrigue’s DemandCenter helps hundreds of organizations track and nurture prospects through inbound and outbound programs. DemandCenter tracks across email, web, mobile, and social. eTrigue DemandCenter’s integrated marketing suite is particularly attractive to medium and small organizations, as well as to divisions or groups within larger enterprises.. eTrigue makes it simple for small marketing teams to can manage all online marketing efforts from a single dashboard. Full integration with major CRM, Webcast systems and ad-reporting systems. Instant real-time lead alerts are included for sales.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.

4. Make Links Clear and Visible & Use Text Links: Make sure that all links to your product purchasing pages are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.
Crafting your brand voice in your email marketing messages will let your business show some personality and create engagement. Remember to think of your emails as a conversation and simply not a place for you to blast your message through a megaphone. You’ve received permission to send to your subscribers. Don’t miss out on the opportunity to nurture a relationship with them.
Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Don’t expect marketing automation software to craft dazzling copy and eye-catching visuals to bring those campaigns to life for you: Human creativity and a little elbow grease still carry the day. What you should expect from a good set of automation marketing tools is the ability to manage individual campaigns, cross-channel campaigns, and personalized 1-to-1 customer journeys based on those campaigns.
There are plenty of benefits to be had when you utilize marketing programs; you can improve message targeting, get better leads, and increase conversion. A study by HigherLogic found that most businesses use marketing automation mainly to leverage the technology with their primary business goals. These basic goals include enhancing their overall business efficiency, advance event turnouts, and increase membership. 
“We sent some newsletters where we gave customers a choice of which special they wanted,” said PJ. “Either a 20% discount or free shipping. What we discovered was that some people always choose the discount, and some always choose the shipping—it’s not necessarily which special saves them more money. So we took that information and now we alternate our specials.”

Get to know your prospects and what they’re looking for. Learn who they are, what role they play (for B2B marketers), what their pain points are, and how you can help. A common technique is to set up a lead capture page (that is, a landing page). Lead capture pages often ask visitors for something in exchange for a reward. For example, a user may be asked to enter her email address, zip code, and job title in exchange for a downloadable e-book or white paper, an entry to a sweepstakes raffle, or a promotional coupon or discount code.
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing processes they desire and gets their business to the next level.
As a growing business, you may also be looking for a CRM solution, and you'll find that the more advanced email marketing services have begun to crossover into CRM. It makes sense: Both types of software deal with managing and communicating with customers. A handful of these services are one-stop shops, either offering both email marketing and CRM out of the box or as add-on services.
I have had to use autoresponders but I remark that I have not been adding a lot of messages to the sequences. I guess it is something that could help the subscriber have more trust in you and not forget about you. on the other hand i have been receiving mails from a marketer who does not send a lot of messages and I think that it could make the messages sent to me valuable.

B2B enterprise buyer. These buyers work for firms that market to other businesses, and engage in longer sales cycles. They are primarily seeking capabilities that help them nurture relationships with prospects. Lead nurturing, lead scoring, sales force automation (SFA) and sales coordination and enablement tools are all critical for optimal performance.
We’ve identified a range of leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities. While the following tools and apps aren’t listed in any particular order, this list represents 57 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions.
Talk of the South is also a source of revenue for Garden & Gun. As you can see in the screenshot above, the newsletter features advertising, just as the print and online editions of the magazine do. However, the ads aren’t intrusive and are highly targeted and relevant to Garden & Gun’s readership. I’d be very interested to see the CTR data of these ads, as I suspect it would be high in comparison to traditional website banners.
iContact Pro provides marketing automation software and services for marketing teams to drive quantifiable results. The iContact Pro platform integrates email marketing, landing pages, social media management and robust analytics in a simple but comprehensive cloud-based solution that helps customers outsmart the competition and grow their business. ***ICONTACT PRO INCLUDES***: BUSINESS-CLASS EMAIL: Creating effective email campaigns is easy with 650+ professional templates and top class deliverability. SEGMENTATION AND TARGETING: Target your leads based on who they are and how they interact with you. LANDING PAGES: Create great looking, mobile responsive landing pages in minutes. Drive, track, and measure action on email, social, and your website. WORKFLOW AUTOMATION: Nurture customers with the right content, at the right time, by creating custom experiences using the most intuitive workflows in the industry. LEAD SCORING: Customize scoring criteria and the software automatically qualifies your leads so you can engage with confidence and increase your marketing efficiency. CAMPAIGN MANAGEMENT: Create, track, and measure your integrated marketing campaigns, from Tweets to email with powerful and easy-to-understand analytics. SALESFORCE INTEGRATION: Sync contacts and leads directly between your Salesforce.com and iContact Pro accounts, so you can quickly and effectively close your newly qualified and ready leads. SOCIAL CRM: Track and record every engagement with your prospects across email, social media, landing pages, news releases, and website visits. ***ICONTACT PRO BENEFITS*** DO MORE Nowadays, a marketer’s life is full of long hours, distractions, and beeping devices — it’s time for you to work smarter, not harder. iContact Pro was created to help companies engineer more calculated ways to send personalized communications to customers. No advanced degrees required. LIBERATE YOUR IDEAS Automation is not rocket science. But with most big enterprise solutions, getting started with marketing automation might feel a lot like planning a complicated rocket launch. iContact Pro was built to work fast for any size team, so when you say “yes” to marketing automation, you say “no” to complicated implementation. Simply login, pick an activity, and take off! TARGET YOUR MESSAGE Email marketing is at the heart of any results-driven strategy. iContact Pro is your virtual segmenting machine, helping you create individual CRM profiles to provide subscribers with the most relatable experiences for them — no matter how they engage with you. NURTURE RELATIONSHIPS Bringing in more leads doesn’t always mean more revenue; prospects demand a higher quality experience from you. iContact Pro helps you nurture relationships throughout the entire customer lifecycle in a way that feels personal, but is in fact highly automated. Reach out to the right people, at the right time, with the right message. ENGAGE YOUR NETWORK Get more mileage from existing content. Turn social fans into subscribers by including links to your own landing pages and invite people to download valuable content in exchange for their email address. Flexible, built-in tools allow you to schedule a calendar of social activity in advance or join in on trending conversations as they happen. CAPTURE MORE LEADS Everything you need is now easier to do. From designing professional landing pages and email templates, to setting up intuitive workflow triggers based on customer actions, our interactive tools make it easy to cross marketing tasks off your to-do list. MAKE DATA ACTIONABLE Great results come from consistently testing and drilling down into your performance data to make campaign tweaks on-the-fly. Engagement reports let you count up and compare the success of your social posts, landing pages, and emails. Ask us how you can integrate data from other tools with your dashboard for convenient, one-screen viewing. KEEP MOVING FORWARD We’re not doing our job if questions block your way to making things happen on your terms. We work hard to take the guesswork out of success. You can count on our experts and software to flatten learning curves along the way so you can just get up and get going.
The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial emails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[19] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
Hello Sharon, thank you for this extensive article, liked it a lot!:) Could you please specify in more details the way you grouped these apps? It’s clear about email testing, list building, tracking and monitoring tools. But.. what is the difference between drip email tools, email newsletter apps and integrated marketing automation tools… All of them about automating your email marketing. Is it about different ways to automate it? Unfortunately, it is still not clear for me. Please help me get it right:)
Henry Procter is credited with saying, “I know I waste half of my advertising dollars. I just wish that I knew which half.” This is precisely the question that this software answers. It assists firms in developing, executing and tracking campaigns. Media buying and planning applications help with planning advertising campaigns involving traditional and digital media. Managers use these systems to automate workflows, manage collateral, track prospect behavior and qualify leads before they are passed to sales.
Predictive Analytics Option. Reducing bounce rates and increasing site traffic is easy when you can gauge how effective your next marketing actions will be. Through Optimizely’s predictive analytics, you can determine what your customers want through data that has been compiled over time. This way, you won’t have to waste time and money on risky marketing strategies.
LeadSquared Marketing Automation is a cloud-based platform catering to the marketing needs of different business sizes. It aims to streamline marketing campaigns using best-in-class tools for automation, analytics, lead management, website tracking, and list segmentation. Accessible on Windows, Linux, Mac, and mobile devices, LeadSquared Marketing Automation may cost from $200 per month to $1800 per month depending on the number of contacts you process.

Marketing is a different world from the one that existed a few decades ago — more than that, it is different from the way it was even a few years ago. Modern technology has changed so much about the way that people go about everyday tasks that it now permeates everything that they do. As a result, when trying to reach people through sales and marketing, it should come as no surprise that technology is an integral tool to use.

1. Pricing – While SendinBlue is one of the most affordable email marketing tools currently available, you’ll need to be on their $49/month plan or above to access unlimited automation workflows. While not a major issue, this tends to rule out SendinBlue for me when recommending a marketing automation tool to a small business that’s new to automation. After all, ActiveCampaign starts at $9!
We’ve identified a range of leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities. While the following tools and apps aren’t listed in any particular order, this list represents 57 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions.
If you select Custom, a small calendar will appear. Use the arrows to navigate between months and click your preferred start date. Then, enter a start time at the bottom of the calendar, and select AM or PM from the menu. Finally, click anywhere outside of the calendar box to save the configuration and close the calendar. Your chosen date and time will appear next to the Start option.
GoDaddy Email Marketing provides great statistics to show you how many people are opening, engaging with and sharing your email. There’s no mystery or guesswork. You can even compare different emails side-by-side to quickly see which emails get the best response. Once you know what appeals to your readers, you can refine your emails for even better results.

Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.
In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.
3. Sending limits – My biggest pet peeve with SendinBlue is the limits they impose on how many emails you can send. Unlike most marketing automation tools that limit the number of contacts you have, SendinBlue limits the number of emails you can send. While it appears to be a monthly limit, it’s actually a daily limit (the monthly limit is divided by 30). This has caused us several issues when going over our quota has meant emails end up being put on hold until the next day.
HubSpot heavily relies on list building to help you manage your workflows. The tool lets you shrink (or grow) your lists in the same way you would narrow down products on Amazon or eBay, a feature which is incredibly straightforward and fast. When you add a URL to a contact record, HubSpot will automatically pull in demographic information, such as the contact's company location and number of employees. You can email a contact directly from the Contact Record, and you can make a Voice-over-IP (VoIP) call if you have turned on this paid feature of HubSpot Sales. This integration lets you log and save call information within each contact record so there is a transparent history of which marketers and sales professionals interacted with contacts. You can also schedule interactions with contacts. You won't find these features on the other platforms we reviewed.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]
And that leads us right into understanding service pricing and packaging. The email marketing services we reviewed range from about $5 per month to as much as $20 per month for a range of features. Many email marketing plans include unlimited email sends each month and bill you based on the number of subscribers. If you have a small list, then look for a company that offers a free plan, a low-cost plan for several hundred subscribers, or even a pay-as-you-go plan. On the flip side, many of these services also offer high-volume plans with up to 100,000 or more contacts. Sometimes this requires a custom plan that has to be arranged directly with a sales rep. If you're willing to commit, then look for the companies that offer discounts if you pay yearly rather than monthly. A few offer also money-back guarantees.

The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[14]
Molly K. McLaughlin is a New York-based writer and editor with more than a decade of experience covering technology. She has tested and reviewed all sorts of software, mobile apps, and gadgets. Before launching her freelance business, she was an editor at PC Magazine, covering consumer electronics, followed by a stint at ConsumerSearch.com, a revie... See Full Bio
One of the main influences that the internet has had on modern society is the immediacy of information. If someone needs to remember a particular fact, or directions to somewhere new, all they have to do is perform a quick search on their phone and they have an answer in seconds. If there is something that they need at home, they can go online and see a list of products arranged based on their personal history and preferences. In every area of life, people are looking for this same combination of immediacy and personalization.
Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying that social media gets a lot more media attention than email marketing. However, claims that email marketing is no longer effective are simply not true (check out these email marketing stats that prove it). Any marketer worth their salt will tell you that email remains a cornerstone of their campaigns.
As far as I’m concerned, Hubspot doesn’t offer enough to justify its enterprise price tag. While Pardot isn’t much cheaper at this level, it does have the added benefit of integrating directly into Salesforce and Marketing Cloud – while I’ve never been a fan of these tools myself, they do tend to be popular in larger businesses, giving Pardot an edge here.
The best email marketing automation tools depend on your budget and email campaign goals. Here are some to consider. MailChimp offers a free plan for up to 2000 subscribers, so it’s a popular email marketing service to start with. Alternatives to MailChimp include Constant Contact and Aweber. If you need to include more features, try an email marketing software such as Hubspot or Infusionsoft, which many larger and small businesses use. Whichever you choose, you can easily hire an email campaign marketer to help you set up your personalized email address and create an email newsletter template.
Autopilot is simple and visual customer journey software. We help you capture and convert new leads, connect with customers, and create loyal repeat buyers. LAUNCH IN MINUTES Autopilot’s visual canvas for creating customers journeys is inspired by drawing campaigns on a whiteboard. Whether you need to follow up with new contacts, qualify and assign leads to sales, or onboard customers, you can automate your marketing simply by dragging and connecting shapes together in just a few minutes. INTEGRATE POPULAR TOOLS Connect Autopilot with tools like Salesforce, Facebook, Segment, Slack, Typeform, Twilio, and Zapier. Or plug in your own using our API. By centralizing your data, you can create a personalized experience based on interests and behavior. Instantly trigger automated journeys to assign leads in Salesforce, follow up after LiveChat conversations, or add customers to a Facebook Custom Audience. CREATE MULTI-CHANNEL EXPERIENCES Create a better experience for you customers by sending targeted emails, in-app messages, SMS, and postcards at the right time in their journey. Allow subscribers to opt-in by texting a keyword to a number. Notify active customers of a new product feature when they log in to your app. Celebrate milestones or offer a special discount by sending a postcard as easily as automating an email. TRACK AND OPTIMIZE PERFORMANCE Set a goal for every journey to get insight into which messages convert and how journeys are trending. Track your performance in real-time, run A/B test experiments, and quickly optimize based on results. Autopilot has helped the Equality Campaign in Australia win the YES vote on gay marriage. It’s helped Microsoft communicate with and onboard new developers. It’s helped Patreon connect and educate creators to give them new revenue streams. And it’s helped hundreds of startups tell their story and grow their businesses. Are you ready to launch your next customer journey? We offer a 30-day free trial so you can try it out, no credit card required.
While marketing automation often looks at generating demand and new revenues by a “right time, right message, right touchpoint” approach, as we know it in content marketing and content management as well, it’s essential to also look at engagement with existing customers of course. After all, the total customer life cycle and Customer Lifetime Value (CLV) are essential. In this regarding marketing automation platforms are evolving and also facing competition from new vendors focussing more on customer engagement and experiences across the customer life cycle. Several vendors in the content management space have also been evolving from systems of records to systems of engagement. Marketing automation is part of an increasingly broader ecosystem and context where the customer and customer lifetime value are key. An introduction to the customer life cyle and models to calculate the customer lifetime value (CLV).
Get to know your prospects and what they’re looking for. Learn who they are, what role they play (for B2B marketers), what their pain points are, and how you can help. A common technique is to set up a lead capture page (that is, a landing page). Lead capture pages often ask visitors for something in exchange for a reward. For example, a user may be asked to enter her email address, zip code, and job title in exchange for a downloadable e-book or white paper, an entry to a sweepstakes raffle, or a promotional coupon or discount code.
From A/B testing of messages to SEO and social listening, automated campaign management handles the gathering and processing of marketing data, so you can focus on strategy. From qualifying leads and managing nurture campaigns, to analyzing ROI data across multiple channels, automated campaign management systems allow you to design, deploy, and monitor marketing activities without having to manually tend to every last step in the process.
SendPulse enables you to reach your customers through multiple channels be it automated emails, web push notifications or SMS. Targeted at small and midsize businesses SendPulse offers one of the most affordable solutions on the market with up to 2500 subscribers free plan and free web push notifications. Capture leads with subscription forms and nurture them with automated messages triggered by your customers’ behaviour.
Customer.io is great for two kinds of uses: 1. Companies that are looking to get started with marketing automation and appreciate a lightweight UI (i.e. not your typical enterprise software) and 2. Companies that are looking for some more advanced functionality that requires flexibility and customization, and are willing to devote the developer resources to implement it. We happen to fall into the second category, which is why we chose Customer.io for our marketing automation needs at Woopra.
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set auto-responders, and pull in other communication-based tools, such as social media management and web analytics software. To that end, we selected Campaigner and MailChimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Pardot, which are better served as marketing automation tools.
Think about those questions in the context of the above email. Postmates likely has location data of their subscribers. If they can target their lists in cities where this delivery deal is offered and a time they’re likely to order, they’re delivering on value and promise. It gives them a special offer and solves the problem of what to order for lunch. It’d be especially helpful to those needing to work through lunch or for those not watching to shlep young ones to the restaurant for dinner.
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which helps improve your email open rate by leading recipients from the email to your landing pages or blog post.

Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
×