In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22]
4) Treat your list well. Remember that the people you're using email to communicate with have trusted you with their email and name; they deserve your respect. Just as you deserve as a chance to convert them from customers to fans and even evangelists for your brand, people who want to talk about and share your message and get involved in any way they can.
Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice

E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing. E-marketing provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs. https://dab1nmslvvntp.cloudfront.net/wp-content/uploads/2016/05/1463308986image05-1024x694.jpg


Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22

I am loving this article. I specifically like points 1 and 7. As for number 1, I think a quality list is better than a gigantic list of just anyone like you say. I think this is also true for “followers” and “likes”. Are the people following you genuinely caring about your content or just subscribing just to apease you? As for #7, we have to KNOW if our efforts are working and not just go off of a gut feeling. Great points here Erik.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing. https://royalexaminer.com/wp-content/uploads/2018/07/email-campaign.jpg
When it comes to rented or purchased lists, you may come across vendors or marketers who say, "This email list is totally opt-in!" This means the people on the list opted in to an email communication from someone at some point in time -- the list provider, for example -- by filling out a form or checking a box to receive more content from that provider.
This ties into the second 40 of the 40/40/20 rule – now you’re probably beginning to see why that was listed up front and why it’s universally considered the gold standard when it comes to direct mail marketing guidelines. With other forms of advertisements or marketing, it is perfectly acceptable to only go after impressions – a billboard in a highly-trafficked area or a TV spot that is more of a teaser in nature can sometimes go a long way toward educating the public of your existence, which is the first step in getting them to engage. With direct mailings however, you might as well be printing cash to send out to people if you don’t have a compelling call to action to give people.
Even better was the fact that we had built the Foundr brand up to the point where we had people actually ask to become an affiliate of ours. Our very brand became an important leveraging point for us because we had developed it to the point where people would want to become associated with our brand. Obviously this didn’t happen overnight and it took many years of work to get us to that point, but it was a great side-benefit to all the success we had achieved so far.
When planning a direct mail campaign, don’t forget that you still need to follow the basic direct mail rules. A good list, a good design and a strong call-to-action are a must in order for your direct mail to be a success. Provide information on how people can use the technology you are including and strong content for them to view. If the content is not well designed, then your effort will have been a waste of time.
The effort you put into building your email list is one of the best investments you can make online. Having access to the inboxes of targeted prospects means you can continue to build and nurture relationships over time, and become a trusted source of valuable industry knowledge. Then, when it’s time for your prospects to buy, you’ll be the first one who comes to mind.
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Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.

You get email by setting up an email account with a website, some of the most popular sites are yahoo, gmail, and msn. Once you get on to the website you'll see a button somewhere on the home page to create an email account or just a sign in box. Once you click it, you can click to either create an account or register. You'll be asked certain questions and to create a password. Make sure you make your email and password easy to remember and keep you email address professional. Then, your set to go. Now the only way for you to start getting emails is to give people your email address including the (.com) ending. ( for ex: EmailME@yahoo.com), Or signing up to receive emails promotions from different sites. When you start receiving mail it will show in your inbox once you login to your account. Some websites offer tutorials for beginners to learn to navigate around their account. https://i0.wp.com/digitalmarketingskill.com/wp-content/uploads/2015/06/Email-Marketing-Campaign-Fundamentals-For-Digital-Newbies-1.png?resize
You just rock with this post Jonathan. Really a great and wonderful article with great list building ideas. As a digital marketing guy I also found that e-mail marketing works better than any other digital marketing tool. Because subscription list gives a chance to convert more leads with a little effort. Thanks again for this informative article bro, It will help many newbies to learn Effective List Building Techniques. Jitender Sharma
Third-party companies also compile and sell contact information to companies and organizations. Customer surveys, public records, retail reports, and data software can all be used to collect demographic trends; other companies use only permission-based lists. These companies can usually narrow their mailing lists by demographic—for instance, to only working mothers who have children under three, with at least a bachelor’s degree, who own their own homes, have at least one credit card, a credit score of more than 560, and make $50,000 or more a year. Companies purchase these demographic lisst, and send their direct mail offers to this very targeted market.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox. 

In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes. The Directive establishes the opt-in regime, where unsolicited emails may be sent only with prior agreement of the recipient; this does not apply to business email addresses.

E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing. E-marketing provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs. https://dab1nmslvvntp.cloudfront.net/wp-content/uploads/2016/05/1463308986image05-1024x694.jpg
Maggie Aland is a staff writer for Fit Small Business and editor of the Marketing and Reviews sections. She writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on Facebook. Before joining Fit Small Business, Maggie worked as a marketing associate at a niche publishing company. There she was responsible for determining the marketing plan and keeping up with the budget of 10+ B2B products. Her experience includes email, direct mail, social media, events, and more. When not editing or writing, you can find Maggie looking for the best brunch spots in NYC.
Answer . Go to one of the providers, such as Yahoo.com, Hotmail.com, Gmail.com, etc. and register for a free account. That is the easiest way. Then you give the address you signed up for to someone else, who uses their e-mail account to write you a message and send it to that address. You get it by logging into your account and reading new messages.. You can also sign up for a paid account at one of the same services, and your account is then stable (won't disappear if you don't sign in often enough) and you get other privileges and choices.. There are many e-mail providers. Use a search tool such as Google to look for e-mail services. You could ask your friends if they like their e-mail providers, and take their recommendations.

While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

Then, let's say you write 30 blog posts a month. That means you'd get 60 leads in a month -- 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you're actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging -- not just 720 opt-in contacts (60 leads*12 months).
Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[98]:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[99] and confidence schemes like the Nigerian "419" scam.[100][101][102] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[103][104]
Electronic mailing lists usually are fully or partially automated through the use of special mailing list software and a reflector address set up on a server capable of receiving email. Incoming messages sent to the reflector address are processed by the software, and, depending on their content, are acted upon internally (in the case of messages containing commands directed at the software itself) or are distributed to all email addresses subscribed to the mailing list.

"Why aren't millennials moving?" The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing.

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).[24]:23 Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.[49]
There are lots of differend types of emails. Such as... Hotmail Googlemail Yahoo Btinternet All you have to do to get an email address is to type in one of the above suggestions on the internet. Once you have got on to the page, then you either sign in if you already have an email address or create one, which should appear on a button somewhere on the page. When you have found the button to create an email, you have to put in your full name, it doesn't have to be real, and type in a password two times. It will probably look like this... First name: Second name: Your email address to customize: _____________@______.co.UK/com Alternate email address*: Postal code: Country/city: Birth year: Something like that! * an alternate email is an email which has already been created. Sometimes this is optional weahther to include it or not. You either type in a family mamber's email address. This is used for resetting your password or changing name etc. You check that email to do so. I hope i have given you the right informatuon you want! Carlotta50 https://campaignonthecloud.com/wp-content/uploads/2016/05/email_market_image.png

A good email blast or newsletter has a professional email signature at the end. Email signatures are not only compliant with CAN-SPAM laws but they also provide a quick and effective way for the recipient to contact you, find your social media profiles, and engage with your business. Email signatures make email blasts more effective for businesses. Check out this blog post for examples of email signatures for you and your business.
If you create an email blast that asks your contacts to do something (like call you, fill out a form on your website, or take advantage of an offer), make sure you have that high up in the email.  A good rule of  thumb is that your call to action should appear right away, when someone opens your email. If someone has to scroll to find it, it’s in the wrong place. It’s the same philosophy as the old newspaper theory that the stories “above the fold” are those which get the most attention.
E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing. E-marketing provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs.
Using the word blast says a lot about how you view email marketing. And because so many of us are so very touchy about being characterized as spammers (or just feel bad about “bothering” our subscribers) even using a word that leans toward sounding like spam bothers us. Remember that there are always two definitions of spam. There’s the email marketers’ definition (the CAN-SPAM Act of 2013 definition), and then there’s the consumer definition. The consumer definition of spam is simple and complete: It’s email they don’t want.
A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer. https://www.naijatechguide.com/wp-content/uploads/2018/05/Email-Marketing-for-Beginners.png
Most newly-minted marketers entering the workforce spent their college focus learning digital marketing – social media, mobile marketing, search engine marketing and possibly email. If you’re one of them, and are looking for ways to improve your overall marketing results, think about using direct mail. With everyone getting bombarded by digital campaigns, a well-done mailpiece can really stand out.
You can send people to a landing page on your website that has a URL that is specific to your direct mail campaign. You will then need your vanity URL to redirect to a tracking URL. Unfortunately, this will only be a useful measure of success if you are trying to drive traffic to your site. To learn how to do this, view this white paper by Brian Clifton explaining ways to track offline marketing. You can purchase your vanity URL here.

Because users have different operating systems, web browsers[84] and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen.[85] Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
Email Newsletters are some of the most common and popular forms of email marketing. Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your brand. Include thought leadership or how-tos, announcements about your product or service, insider-peeks into your business, or any other engaging content that adds value to your subscribers’ inboxes.

As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.
If your campaign includes emails to a large number of accounts that are either no longer active or have not been used for a long time, alarm bells start to ring. Email services want to see senders of bulk email campaigns make an effort to send only emails that will be seen by their recipients, since this is something spammers are unlikely to care about.
Use personalization. Personalizing the content of your emails (depending on your segment from Chapter 3) will make it infinitely more relevant and valuable to them. Personalization is so much more than inserting your subscriber’s first name into the email. You need to tailor the actual content of the email to address their needs. For instance, an online retailer will find it much more valuable to read an email with the subject line, “How to build backlinks to your eCommerce store” than just a generic subject line, “How to build backlinks.”
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?

Use it as a lead magnet/free mini course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini course or a challenge like this, which makes it a very effective lead magnet.
You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. For example, you might purchase a list of 50,000 names and email addresses of people who live in Minnesota and don't have children. There are several sustainable ways to use email marketing to grow your business. This isn't one of them.
Consumers also face malware risks, i.e. malvertising, when interacting with online advertising. Cisco's 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn.[105][106] For example, in August 2014 Yahoo's advertising network reportedly saw cases of infection of a variant of Cryptolocker ransomware.[107]

You definitely want to avoid the tactics of spammers and the language that they employ. Loading the email blast with terms like “special offer” or “urgent news” could send up a flag for spam and that will get your email newsletter sent straight to the spam folder. For more information about sending emails that don’t look like spam, check out these email marketing laws for business owners.


Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within 'My Account.'
I could go on, but you get the idea. Instead, adopt a different way of thinking about your marketing emails. Send relevant messages, invitations, and truly valuable offers to your customers. Understand who your recipients are—what they want, what challenges they have, and so on. Then, send them relevant messages that both engage them and motivate action. Cast your “blast” aside and stop the scattershot approach that accompanies anything that remotely can be defined as a bulk email blast. If you adopt this different mindset, you’ll be amazed at what you can accomplish.
Another type of electronic mailing list is a discussion list, in which any subscriber may post. On a discussion list, a subscriber uses the mailing list to send messages to all the other subscribers, who may answer in similar fashion. Thus, actual discussion and information exchanges can happen. Mailing lists of this type are usually topic-oriented (for example, politics, scientific discussion, health problems, joke contests), and the topic may range from extremely narrow to "whatever you think could interest us". In this they are similar to Usenet newsgroups, another form of discussion group that may have an aversion to off-topic messages.
Well written! I’m in Direct mail solutions business. Thanks for pointing out the effectiveness of direct mail campaign in todays digital Age. It’s been used for decades until now. Traditional mailing is just so efective as ever. Direct mail marketing is definitely right especially for people who want to start their own business to build brand awareness in their communities.

First, you will need a computer with internet connection. Then, you can choose from a variety of email servers such as Hotmail, Yahoo, Gmail etc. I recommend Gmail because it's free and has and excellent spam blocker. If you go to gmail.com, and click a link that will say something like "create an account". Fill out the information and use your new login and password to enter your new account.

The DMA’s 2017 Response Rate Report finds that the response rate for mail sent to people on house lists (subscribers who opted in to mail) was 5.1% for the year, and the response rate for prospect lists (potential clients) was 2.9%. These numbers are up from 2003, when house lists drew a response of 4.4% and prospect lists a response of 2.1%. And even though online shopping has surpassed purchases from direct mail pieces, the DMA reports that 100.7 million U.S. adults​ made a purchase from a catalog in 2016, compared with 209.6 million people who made purchases online the same year, per Statista. 
Recently, Indonesia’s island of Sulawesi was hit by a tsunami following a series of devastating earthquakes, affecting more than 1.5 million people. Our partner, Direct Relief, is working hard to supply Indonesia with much needed medical aid and supplies in response. If you click below to let us know you read this article, wikiHow will donate to Direct Relief on your behalf to support the relief effort for Indonesia.

It is important for a firm to reach out to consumers and create a two-way communication model, as digital marketing allows consumers to give back feed back to the firm on a community based site or straight directly to the firm via email.[24] Firms should seek this long term communication relationship by using multiple forms of channels and using promotional strategies related to their target consumer as well as word-of mouth marketing.[24]

As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. This is a huge advantage for retailers to use it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.


Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). This email resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. However, as email marketing developed as an effective means of direct communication, users began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
Another collection method happens when list vendors buy emails lists from industry trade shows (or other events) where people give their info during the registration process. This is not the same thing as folks who signed up with you, directly, at your trade show booth! This is where list vendors purchase the entire registration list, from the trade show, itself.
Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.
A pillar of content and copywriting is to write as if you’re speaking to one single person at a time. This isn’t feasible with mass email marketing, but segmenting your list and messages helps attain the same sort of feeling. Email marketing segmentation transforms generic email into personalized and tailored messages more likely to resonate with your recipients.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
Consumers also face malware risks, i.e. malvertising, when interacting with online advertising. Cisco's 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn.[105][106] For example, in August 2014 Yahoo's advertising network reportedly saw cases of infection of a variant of Cryptolocker ransomware.[107]
Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[27] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[72]