This is why, as an entrepreneur, I believe that building successful email marketing campaigns has never been more important than it is now. But there’s a problem; most people don’t know how to do it right. So in the interest of furthering best practices and helping you succeed as a business owner, let’s get back to the basics and talk about how a great email campaign is built, from the ground up.


When you send messages to a purchased email list, you don’t have explicit opt-in to be emailing those subscribers. Explicit opt-in — meaning subscribers actively and knowingly gave you permission to email them (i.e. filling out a sign up form on your website) — is required for a quality list, says AWeber’s Best Practices Manager, Josh Smith. “If you don’t have explicit opt-in, you are bound to have problems,” he explains.

Now that you’re all set up to starting collecting emails, the fun part begins (when I say ‘fun’, I actually mean ‘hard’). If your site receives a good amount of traffic and you have a truly compelling offer, this shouldn’t be too difficult. However, if you’re like most business owners, you’ll need to look outside your own audience to start building your list.


If someone didn't ask to hear from you yet, it doesn't mean they won't want to hear from you later. It's your job to prove to them -- through helpful content and valuable offers -- that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in your bones they're a great fit for your products or services, you risk preemptively losing their trust and their future business.

So far I have refrained from telling her all the reasons I hate the term eblast or email blast. She clearly doesn’t like sending the email and doesn’t think too highly of it, so correcting her email marketing terminology is not likely to be a fun conversation. But I do think "eblast" is worth talking about with you. If you’re an email marketer, you’re probably annoyed by the term “eblast” or “email blast” too.
While this is obviously more of a guideline than a hard-fast rule, if nothing else it should show you where your efforts need to be placed when undertaking a direct mail marketing campaign. Too often, business owners will spend an inordinate amount of time on coming up with the flashiest, snazziest, most eye-catching design that they are sure will blow everyone away, and then rush to put together the offer and/or the list of folks to send it to. It’s one of the most common mistakes of a mail marketing campaign.
Here are a few tips to help businesses avoid sending email campaigns that qualify as “blasts.” In doing so, you’ll also realize other benefits, including fewer people who unsubscribe from your email lists, fewer emails caught in spam filters, delivery rates that improve, and better overall email performance results that dramatically drive up sales.
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There's a few ways that vendors build these non opt-in email lists.
By focusing on market research, the psychology of attraction, creativity and ingenuity, students learn the best ways of implementing a direct mail campaign. A marketing education informs a future marketer about what motivates people to purchase, donate, or vote; and gives them the practical and creative skills to produce media to achieve the desired results. (See also Consumer Psychology)
As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.

The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam e-mails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial e-mails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[17] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
Purchased lists are ineffective, and they impact everyone else who uses Mailchimp, too. If you send emails to a list of people whose contact info you bought, many of the emails will get identified as spam. Some spam filters will flag a campaign if anyone with the same IP has sent spam in the past. When you use Mailchimp, your email is delivered through our servers, so if one person sends spam, it could prevent other users’ emails from reaching inboxes. But by forbidding Mailchimp users from using purchased lists, we increase deliverability for everyone.
In the 1990s, the term Digital Marketing was first coined,[10]. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant part of marketing technology.[citation needed] Fierce competition forced vendors to include more service into their softwares, for example, marketing, sales and service applications. Marketers were also able to own huge online customer data by eCRM softwares after the Internet was born. Companies could update the data of customer needs and obtain the priorities of their experience. This led to the first clickable banner ad being going live in 1994, which was the "You Will" campaign by AT&T and over the first four months of it going live, 44% of all people who saw it clicked on the ad [11].

Most email marketers around the world are legally required to allow recipients to opt out of emails they no longer want to receive. Contacts must be able to do this directly in the email message. The General Data Protection Regulation (GDPR), a European data privacy act that went into effect in May 2018, doubles down on the opt-in side of this relationship. And purchased email lists are simply not compliant.
Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition and brand voice as they test and build marketing campaigns on various channels.
A strategy that is linked into the effectiveness of digital marketing is content marketing.[39] Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".[39] It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.

This one really ruffles our feathers because it implies that you are shoving a bunch of spammy emails down your unsuspecting audiences throats. Blast away! In reality, we want email to be strategic, targeted, personalized, and properly segmented. Additionally, we want the content to be simple, direct, to the point, and useful. With this in mind, the word "blast" seems a bit too intense.


I would wager that most business owners under the age of 35 probably have never even considered running a direct mail marketing campaign for their business. Having grown up in an increasingly paperless world, the mere concept of spending precious marketing dollars on printing up thousands of pieces of paper to stuff into mailboxes across a large swath of people seems pretty crazy to the younger generation of entrepreneurs – and it’s not a baseless feeling. There’s no denying that the business world (and our world in general) has been dramatically swinging toward the quicker, more efficient, much cheaper, and much more environmentally friendly realm of electronic communication. But does direct mail marketing actually work?
Within the past decade there has been a podcasting revolution going on, with the number of Americans who listen to podcasts doubling in seven years. Maybe it’s because they’re just so convenient and so much easier to consume, or maybe it’s because the format is just somehow perfect for storytelling. Whatever it is, podcasting is here to stay and is one of the most engaging forms of media out there.
In this day and age, there is no need for these services. No one wants to hear from you via email, phone or snail mail. If we did, we’d contact you. Unless a person speaks to you specifically and requests to be contacted, they did NOT opt-in. We were sold by some company who lied when they claimed to respect our privacy. We HATE being contacted by you, and feel violated each time it happens. People all over the world make fun of marketers of all sorts, and wish it were illegal for you to contact us in any manner. Curious to see how many spam email I get from this post.

We guarantee accurate and up-to-date, premium contacts in our business mailing lists. We have developed the world's most innovative real-time online list-builder tool using our very own data intelligence algorithms and qualified data sources. Enjoy the safety and security of our proprietary tool. With just a few easy steps, you'll have targeted email lists ready to be fed into your computer systems and CRM software. One product can serve multiple functions: You can use the file as a mailing list, an email database, and a simple directory of highly qualified business professionals in any industry. Buying direct marketing information from Bookyourdata.com is simple. You'll get an all-in-one, premium database full of targeted sales leads that can be marketed to right away by phone or computer. Get started now to connect with real businesses today!   -- CEO, Gary Taylor https://neilpatel.com/wp-content/uploads/2013/06/1.jpg
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
Once your list is targeted, you need to spend an equally large portion of time coming up with a great deal – even if it means you might lose a bit of money on it. The underlying goal of any marketing campaign is to gain new customers, and it’s worth it to significantly reduce your profit margins to gain said customers. Once you have a surgically-honed list and an amazing offer, then you can spend some time on the design, copy, delivery methods, postage rates, date of delivery, size of the mailer…there are a lot of other options to consider, but following the 40/40/20 rule you can see how important audience and offer truly are.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.
A mailing list archive is a collection of past messages from one or more electronic mailing lists. Such archives often include searching and indexing functionality. Many archives are directly associated with the mailing list, but some organizations, such as Gmane, collect archives from multiple mailing lists hosted at different organizations; thus, one message sent to one popular mailing list may end up in many different archives. Gmane had over 9,000 mailing list archives as of 16 January 2007. Some popular free software programs for collecting mailing list archives are Hypermail, MHonArc, and FUDforum.
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).[13]
While it’s tempting to say that we were able to create such a massive email list all by ourselves the reality is that it impossible to get that far without the help of some friends. As an entrepreneur one of our most valuable resources is our community of peers. While it may be easy to view others in your niche as your competitors, you’ll actually get a lot of more out of your entrepreneur community if you actually view them as potential partners who can help you out. http://fredericgonzalo.com/wp-content/uploads/2017/05/email_2.jpg
Another key aspect of any email blast is the target audience. Make sure you’re hitting inboxes where the probability response, purchase or interaction is high. If you’re shooting emails like a loose cannon on a rolling deck, you could put off prospects and customers (if you make it to their inboxes!), tarnish your image and end up wasting a lot of time, money and effort. 
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