OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a conversation. Our platform strengthens relationships with customers, partners and prospects to uncover more opportunities with less work.
Fixel is designed to enhance one’s marketing efforts by segmenting and identifying website visitors that will likely turn into paying customers. The software automatically segments website visitors based on their level of engagement and interaction, allowing you to target high-value candidates through marketing campaigns, remarketing, and other efforts to bolster your sales and conversions. Its advanced learning engine is capable of discovering and separating audiences based on multiple parameters and over 60 engagement signals. The platform constantly updates its segmentation engine based on detected advanced segments arising from multiple engagement signals, thus negating the need to create and test manual segments.
Of course, the site’s commitment to quality content was a major factor. In fact, I actually signed up for the DIY Natural newsletter as I was researching this article. My wife and I share similar views on self-reliance and sustainability as Matt and Betsy, and we already make our own laundry detergent and other household items (including ghee). As such, DIY Natural’s content is perfect for us, and exactly the type of content I’d like to see in my inbox every week.
SendPulse is a versatile platform that offers not only email, but also web push notifications, SMS, Viber and transactional emails. It’s no surprise then that they’d also include autoresponders as part of its offering. These are available to use on SendPulse’s free plan, which allows for 15,000 emails per month for up to 2,500 subscribers. Impressive!
Uses tracking codes in social media, email and webpages to track the behavior of anyone interested in a product or service to gain a measure of intent. It can record which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. Multiple link analysis can then track buyer behavior - following links and multiple threads related to product A but not B will show an interest only in A. This allows more accurately targeted response and the development of a nurturing program specifically targeted towards their interest and vertical market. Due to its interactive nature this has been described as Marketing Automation 2.0.
Optimizely is an online marketing platform focusing on website development. Having served more than 6000 companies, they optimize and streamline digital experiences for businesses and customers alike. The software offers behavioral audience targeting and analytics tools to help you take out the digital guesswork and create smarter business decisions based on hard facts. It is also backed with an enterprise-grade security system to keep your data protected. For pricing, they offer three quote-based subscription packages based on your business’ needs.
Why not resurrect old posts? You can bet your readers, especially new subscribers, haven’t read everything you’ve published. Consider scouring your blog for posts that remain valuable. You might batch together several that cover a single category to make it easy to create a topical and thematic series. Or, you might have written a series of posts in the past that could be ideal for an autoresponder series.

Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.
Formerly known as SilverPop, IBM Digital Marketing is one of the pioneers in marketing automation. It was created in 1999 to cater to the needs of online businesses, and now it is also providing software solutions for B2B companies. Engineered with simplicity in mind, this no-fuss platform only offers top-of-the line lead management, digital marketing, analytics, and journey design tools. For pricing, IBM Digital Marketing is available by-quote, so feel free to speak with their representatives for inquiries.
Seamless Integrations. Flexibility is key when it comes to marketing. So, it is best to choose a platform that can seamlessly integrate with software solutions you are currently using or applications you are thinking about using in the future. This way, you minimize the disruption to your business operations and avoid having to implement a new software each time your company’s needs change.
When you create a Mailchimp account, we automatically set you up with a no-cost Forever Free plan. This option allows you to experiment with our tools and figure out how to best use our platform. So if you’re just getting off the ground, this is one less cost you have to consider. You can remain on the Forever Free plan as long as you have 2,000 or fewer subscribers across all lists in your account.
AI powered Business Growth Platform that offers a unique and in-depth integration with Salesforce, SugarCRM and SuiteCRM. INBOX25 unleashes and connects every digital engagement channel to build a truly data-driven marketing and sales program. The platform enables the deployment of a wide range of digital tools to Attract, Capture, Nurture & Analyze a firm's marketing database throughout the entire lifecycle; from prospect to brand loyalist. Delivering personalized customer experiences through complex and robust automated journeys has never been easier.
Why not resurrect old posts? You can bet your readers, especially new subscribers, haven’t read everything you’ve published. Consider scouring your blog for posts that remain valuable. You might batch together several that cover a single category to make it easy to create a topical and thematic series. Or, you might have written a series of posts in the past that could be ideal for an autoresponder series.
You can think of Eloqua as the Ferrari of marketing automation. It’s fully loaded, provides an exceptional level of service, and comes with a matching price tag. One of Eloqua’s key differentiators is the amount of time they spend teaching and helping their customers get the most out of the product. Like Marketo, Eloqua also has a great marketplace with plenty of integrations with third party services.
Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?
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