We’ve identified a range of leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities. While the following tools and apps aren’t listed in any particular order, this list represents 57 tools worth taking a look at if you’re seeking ways to streamline one or more marketing functions.
SendPulse enables you to reach your customers through multiple channels be it automated emails, web push notifications or SMS. Targeted at small and midsize businesses SendPulse offers one of the most affordable solutions on the market with up to 2500 subscribers free plan and free web push notifications. Capture leads with subscription forms and nurture them with automated messages triggered by your customers’ behaviour.
MailChimp is another popular email marketing service in the industry. It allows you to create and send email newsletters to your customers, manage subscriber lists, track campaign performance and much more. It also offers responsive email templates that look great on mobile devices and different screens. MailChimp automatically takes care of your sign-ups, un-subscribes, and bounce-back cleaning.
4. Make Links Clear and Visible & Use Text Links: Make sure that all links to your product purchasing pages are clear and visible. When possible, default to blue, underlined links for easy user recognition. Though in web design it is often unadvisable to use the words "click here" in a link, in email design it typically is more effective to use the words "click here." Make sure that your links are text links and not image-based links as images may not appear in all emails.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.

A hot prospect just signed up for your newsletter? Great! Now create a new lead for them in your CRM. Let the software guide them into the appropriate drip or nurture campaign, send a welcome message, and track engagement. While you’re at it, let the software also gather behavioral data and alert your sales team when the prospect is active on your channels. Marketing automation platforms that integrate with CRM do the grunt work for you.
One of the more current developments on the email marketing front is the use of auto responders, or automated emails, that happen in a set sequence after a user's email address is captured. Typically the end goal of an auto responder email series is converting that user to a purchaser or customer. In this section, we'll introduce you to what an auto responder is, how to use them, the pros and cons, and some basic best practices for auto responder. Auto responders offer unique benefits in that they can produce results with a limited amount of effort on your part after the initial build out of the program. However, auto responders also present some challenges and best practices that should be considered when determining the role of an auto responder in your email marketing mix.
An auto responder is generally more similar in content to a newsletter than it is to a direct sales email, though it combines many of the elements of both. The content can vary wildly though based on your industry segment and what you've promised subscribers. The most common type of auto responder content will be tips or advice, but you can also do great things with recipes, serial fiction pieces, inspirational quotes and a variety of other topics. Essentially, you are looking for content that will engage users over a period of time while also providing a platform to encourage sales of your product or service or visits to your website.

SendPulse enables you to reach your customers through multiple channels be it automated emails, web push notifications or SMS. Targeted at small and midsize businesses SendPulse offers one of the most affordable solutions on the market with up to 2500 subscribers free plan and free web push notifications. Capture leads with subscription forms and nurture them with automated messages triggered by your customers’ behaviour.


The key to separating the best technology solutions from the lesser choices lies in properly understanding the modern customer, and what it demands. Eighty-eight percent of top marketers say a customer journey strategy is critical to the success of their overall marketing . So what do customers want? There is no one answer to that question, but perhaps more than anything else the modern customer is looking for a simplified and cohesive shopping experience. This is the type of “customer journey” that top marketers should be looking to provide.
Without a solid content marketing strategy to engage prospects across different touchpoints and stages of their buyer’s journey, marketing automation fails. Creating enough content at a reasonable cost is one of the top challenges to marketing automation, according to many marketers. Others include data quality and integration, poor marketing processes, lack of skilled staff and organizational culture. If you don’t build your marketing automation processes around the customer, just as you would do in content marketing, marketing automation is doomed to fail and it becomes even harder to close the loop between marketing, sales and customer value. Vendors have a responsibility as do marketing automation users and agencies. Change management is a must and it’s a well-known fact many organizations buy expensive marketing automation solutions while only using a limited percentage of available features and not even in the best way possible. No marketing automation without a realistic approach, a customer-centric strategy (based on touchpoints, journeys, etc.) and certainly not without a content marketing strategy.
Marketo is great for companies who are going to make use of the tool’s many features that go beyond basic marketing automation. It’s not the most expensive tool, but it’s certainly not the cheapest either. If you’re not going to use the advanced functionality of the system, you can get similar results with one of the less expensive tools. However, if you want to start with the basics and move into the more advanced functionality in the near future, it could be a good idea to start with a tool like Marketo so that you don’t have to switch over all your data and campaigns down the line. We also like that Marketo has a very large and active knowledge base, which is a great resource for new users.
Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
In case of doubt: the customer is expected to be more in control than today. Gartner, for instance, predicted that by 2020, customers will manage 85% of the relationship with a company without even talking to a human. Whether this will happen or not: fact is that the marketing industry and marketing automation continue to evolve and move towards an even more people-centric model, responding to digital signals and customer interactions, rather than heralding a campaign approach. We’ve been moving to a more buyer-driven buying reality for years now and it’s a channel-agnostic phenomenon.
There are a number of reasons a person may not have acted after the first email. Perhaps they still weren’t convinced to make the purchase. Or maybe they didn’t even open the email at all. People get busy. It could be that they just needed one extra nudge. Hopefully, those regretting not taking advantage of the sale yesterday are inspired to do so today.

Having tackled what you should look for in a program, we can now move on to discussing our 20 best marketing automation software solutions for small businesses. If you’d like a more in-depth discussion on what these software solutions can do, you may read about the benefits of marketing automation software here . But, if you’re ready to check out our marketing automation software 2019 comparisons, then keep reading this article.
Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture, and reactivation with relevant cross-channel messaging. Warmer Welcomes Activate consumer attention and interest with stand-out content that makes an impactful first impression. Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns. Next-Gen Nurture Captivate customers to build rapport for the long term and strengthen their relationship with your brand. Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience. Robust Re-Engagement Keep customers coming back for more by reactivating their interest to drive retention and loyalty. Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.
MailChimp allows you to send automated emails based on customer behavior and preferences. Although, MailChimp offers a free trial, but their autoresponder feature is only available in paid accounts. It allows you to create an autoresponder email easily, and you can set the event to trigger this autoresponder, also select the day and accurate time to send it to your subscribers.
No matter how effective the subject line you’ll always have subscribers who don’t open it for a variety of reasons. Send your email again specifically targeting a list segment of those who didn’t open the first time around. Not only is this a second chance in case they just missed the first email, it’s another opportunity to further split test subject lines as well as send times.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email[1] to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products,[2] and highlighted the potential of marketing through mass emails.
Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture, and reactivation with relevant cross-channel messaging. Warmer Welcomes Activate consumer attention and interest with stand-out content that makes an impactful first impression. Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns. Next-Gen Nurture Captivate customers to build rapport for the long term and strengthen their relationship with your brand. Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience. Robust Re-Engagement Keep customers coming back for more by reactivating their interest to drive retention and loyalty. Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.
Oracle Bronto is the premier cloud-based marketing platform for commerce. With an advanced marketing automation engine and solutions for browser and shopping cart abandonment, recommendations, post-purchase campaigns and powerful ecommerce integrations, the Bronto Marketing Platform helps marketers maximize engagement and drive revenue by automating targeted, personalized email and cross-channel marketing campaigns at scale. Bronto offers a full suite of enterprise features and an extensive array of partner integrations to help commerce marketers accomplish more, while saving time and resources. Over 1400 brands worldwide rely on Bronto, including a client roster of high-growth brands, including Rebecca Minkoff, Lucky Brand, Theory, Timex, Ashley Homestore and Christopher & Banks. For more information, visit bronto.com.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
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