You can now avoid meta keywords because they are no longer as important as they were before for search engine optimization. Many search engines know that websites can “game” their meta keywords field through black hat keyword stuffing. Hence, Google puts no importance on meta keywords in its ranking algorithm. Google puts more importance on meta descriptions and title tags, as previously mentioned. Nevertheless, they still form a helpful part in the communication of your message.

Here are a few tips to help businesses avoid sending email campaigns that qualify as “blasts.” In doing so, you’ll also realize other benefits, including fewer people who unsubscribe from your email lists, fewer emails caught in spam filters, delivery rates that improve, and better overall email performance results that dramatically drive up sales.
With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Several reasons are behind the reluctance to purchase online. Studies published in 2003 and 2004 reported that 25 percent of e-commerce sites do not display a phone number clearly on the customer service page; 49 percent of online shoppers could not readily find the answers to a question; and 88 percent of shoppers abandoned their online shopping carts before reaching the checkout. The Yankee Group, a Boston-based research firm, indicated that up to the first quarter of 2003, the average conversion rate from shopping in brick-and-mortar stores to buying on e-commerce sites was just 10 percent.
If you’ve been following along from the beginning, you have now learned how to grow your email list to epic proportions, you’ve segmented your list so that your emails are highly relevant to each individual subscriber, and you’ve learned how to send amazingly effective emails that have a high open-rate. Now you are ready to automate the process and turn your campaigns into money-making machines!

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
Thank you for this great roundup of tips regarding marketing emails. I especially appreciate your mention of tracking emails so you can continually improve your strategies, including an above the fold call to action so customers know exactly what to do next, and most of all making sure you have a solid (not necessarily huge) email list. Reaching out to those you know may be interested in your company and what it has to offer is always going to garner you the best results. I would also love to add that focusing on the customer, proofreading your email, and making the email conversational are other excellent tips for making your sales emails stand out and actually get read. Thanks again for sharing!
“Blasting” suggests that you’re sending the same email out to all your subscribers. That there’s no personalization, even in the subject line. No dynamic content, and no way for subscribers to let you know which topics they’re interested in. In the example of my real estate marketer friend, her blasts go out all as one version to buyers and sellers alike.

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]


Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.

To build a maling list, marketers collect information about clients and potential customers through in-house research. Many stores offer a substantial percentage off a first purchase when consumers apply for a credit card in the store, or when they opt-in to an email list. Other organizations and companies might set up a booth at a fair or conference, offering a chance to win an iPad when customers sign up for their newsletters and mailings.


It wasn’t enough to just post high-quality articles on the Foundr blog itself, but it was crazy important that we start getting our posts onto other influential sites as well. Taking our cues from Buffer, we began drastically ramping up our content creation process. Part of that process of guest posting was including as many links as possible back to the Foundr site.

There are organizations called blacklists like Spamhaus as well as other filtering organizations like Cloudmark and Brightmail. Email clients like Yahoo and Gmail and Hotmail rely on them to help block spam (yay!). These blacklists leave spam traps or honeypots for shady list sellers to collect. Then, if one of those email addresses ends up in your purchased list, you're in big trouble! It's like having bad credit - it can take a long time and a lot of hard work to rebuild trust with blacklists and until you do, you'll have poor delivery results even if you've stopped using the purchased email list.
Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers,[58] and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.[59][60]:59
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As opposed to static messaging, chat advertising refers to real time messages dropped to users on certain sites. This is done by the usage of live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality this is a subset of the email advertising but different because of its time window.
Email marketing has always been Permission based, but is silently replaced with its brother; Tease Marketing, continuously building on a brand relationship based on mutual interest. The challenge becomes presenting an – already in itself – appealing and attractive message. But how to benchmark your email marketing efforts to fit that new train of thought?
Because users have different operating systems, web browsers[84] and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen.[85] Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).

The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam e-mails.[citation needed] Congress determined that the US government was showing an increased interest in the regulation of commercial electronic mail nationally, that those who send commercial e-mails should not mislead recipients over the source or content of them, and that all recipients of such emails have a right to decline them. The act authorizes a US $16,000 penalty per violation for spamming each individual recipient.[17] However, it does not ban spam emailing outright, but imposes laws on using deceptive marketing methods through headings which are "materially false or misleading". In addition there are conditions which email marketers must meet in terms of their format, their content and labeling. As a result, many commercial email marketers within the United States utilize a service or special software to ensure compliance with the act. A variety of older systems exist that do not ensure compliance with the act. To comply with the act's regulation of commercial email, services also typically require users to authenticate their return address and include a valid physical address, provide a one-click unsubscribe feature, and prohibit importing lists of purchased addresses that may not have given valid permission.[citation needed]
These metrics give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. If you want to go deeper and see the exact people who opened and clicked your campaign, what links they clicked, etc. you can do so by choosing some of the other reports from the right hand side menu.
Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national television ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are also not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.

A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create– most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value for free.

Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn’t honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
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Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[51] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[52] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[51] Due to selective attention from viewers, there is the likelihood that the message may not be received.[53] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[54] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[51] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[51] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[51] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[55] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[51] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
The best email marketing platforms depend on your budget and desired features. Here are some to consider. MailChimp is free for up to 2000 subscribers, so it’s a popular platform to start with. Alternatives to MailChimp include Constant Contact and Aweber. If you need to include other marketing tasks, try Hubspot or Infusionsoft, which many larger businesses use. Whichever you choose, you can easily hire someone to help you set up your email marketing account and create an email newsletter template.
The concept is simple. If someone is reading an in-depth blog post of yours, chances are they’re very interested in what you have to say on the topic. The key is to then offer them something that is directly related to the topic they’re reading about. You know they’re already interested, so by offering instantaneous extra value it’s not difficult to see why people would gladly sign up. 

The best email marketing platforms depend on your budget and desired features. Here are some to consider. MailChimp is free for up to 2000 subscribers, so it’s a popular platform to start with. Alternatives to MailChimp include Constant Contact and Aweber. If you need to include other marketing tasks, try Hubspot or Infusionsoft, which many larger businesses use. Whichever you choose, you can easily hire someone to help you set up your email marketing account and create an email newsletter template.

I won’t lie to you, it does take a fair amount of preparation and time to build your authority up to this point. But I guarantee you that if you start implementing the exact same tactics that I’ve listed here, you’ll immediately be able to increase your conversion rate and start building one of the most important resources you’ll need as an entrepreneur.
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Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
Ensure that your email meets spam guidelines. The CAN-SPAM Act are laws that govern how you can craft emails. To stay compliant with the act, there are several things you must include and things you must avoid doing to ensure that your emails aren't considered spam.[9] For one, there must be an unsubscribe button somewhere in the email so that people can opt out of receiving them. Another rule is that recipients must know who they are receiving the email from, so include an accurate header or reply address where they can point their concerns or comments.[10]
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.