All in one Sales Execution and Marketing Automation Platform. Map your entire business process in hours not months. Designed to help you sell faster. With LeadSquared’s Marketing Automation tool you can: Push your leads down the conversion path by sending the right message at the right time using automation. Run high-performing email marketing campaigns with dozens of ready-to-use email templates to choose from. Follow every movement of your lead with website tracking and prioritize them based on lead score and lead quality. Create responsive landing pages in no time with numerous templates to choose from. Organize and segment your leads on various factors to run targeted email and drip campaigns. Integrate seamlessly with apps you love. Key LeadSquared Solutions are: 1) Lead Nurturing: Make your leads travel faster down the sales tunnel by using: a) Autoresponders: Ensure that the leads are greeted with relevant emails and SMS’ as they arrive. b) Drip Marketing: Send your prospects exactly what they need and when they need it. c) Email Marketing: Build and send beautiful emails that perform great on all devices. d) Lead and Website Tracking: Track all your lead activities and nurture them based on their actions on your website. e) List Segmentation: Segment leads based on their profiles and interests to nurture them accordingly. f) Content Library: Store your nurturing emails as templates to reuse them easily. 2) Lead Management System: Map your entire lead management process from capture till conversion with LeadSquared’s feature rich and hassle-free lead management system which include: a) Lead Capture Automation: You can ensure that no leads slip through the cracks and seamlessly capture leads from all your sources. (PPC, Social Media, Website, phone and more.) b) Email Integration: Sync your email inbox with LeadSquared to capture all prospect conversations. c) Lead Qualification: Use lead quality and activity scoring to identify and chase the best leads first. d) Lead Distribution: Assign leads to relevant sales people automatically, based on any rules you set. e) Tasks and Reminders: Automatically set tasks for your sales people based on lead actions. f) Source Tracking: Identify the lead generation sources working best for you. 3) Sales Management: It includes everything you need to manage your inside and field sales teams. a) Sales Tracking: Track everything - your salespeople, their performance and revenue. b) Sales Alert: Notify salespeople whenever their leads take an important action. c) Sales Automation: Leave repetitive yet important tasks to sales automation. 4) Marketing Analytics: Use our analytics to run data-driven campaigns and get better at marketing every single day. a) Drip Analytics: Get performance reports for each step of your drip marketing campaigns. b) Email Analytics: Analyze and improve each aspect of your email marketing campaign. c) Landing page: Get conversion analytics for each landing page and web form. d) Lead Funnel: Find where the leads are at each step of your marketing funnel. e) List Engagement: Find how engaged a list is by looking at its engagement index.
Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.
There's so many ways you can use drip emails: to welcome new customers, remind people to use your product, teach them how to use it—perhaps with special tips as they use more advanced features—and to share deals and new features. Knowtify is designed to help you send these and more automated emails, with features to send transactional, behavioral, and digest emails. Transactional and behavioral emails will cover your standard drip email needs, with scheduled emails that welcome users to your product and guide them as they use specific features, while digest emails will help you keep people coming back to your product by reminding them what's happened and sharing latest news.
Reporting: Marketers don’t throw darts in the dark. With infinite reporting capabilities on your side, you should be tracking everything to make sure that you’re investing your time in high-yield efforts only. Integrate a reporting system with your marketing automation efforts – from day one. Don’t wait. Pair systems (i.e. your analytics tools with your CRM) so that you can monitor data from
Higher Logic Marketing Automation Enterprise powered by Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Higher Logic simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. Higher Logic's easy-to-use platform, intelligent productive analytics, and exceptional email deliverability helps the modern marketer navigate and succeed in a complex digital marketing landscape. We serve a wide breadth of customers including some of the largest associations, media companies and the most innovative technology companies, including the American Red Cross, Arnold & Porter, IBM, Kiplinger’s, MIT Technology Review, and Viacom.
The age of your website doesn’t refer to the date it was originally registered. We’re talking about the indexed age, or the date that Google first found or indexed your site. The age of a webpage itself is a little bit different as it refers to the freshness of the content. If the content is outdated, it will rank lower. If the content is what we call evergreen content, that page will rank a little bit higher depending on its age.
Then, all you'll have to do is decide how to space out your messages, and organize a set of emails with as many messages as you'd like into a drip campaign. Repeat that for each of your email lists, and you'll have a great way to introduce new subscribers to your brand without much extra work. There's also options to send auto-responder messages immediately, set delivery windows so messages will only be delivered during specific time frames, and more to help your drip campaigns work the way you want.
Marketing Automation is a subset of customer relationship management (CRM) or customer experience management (CXM) that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible. Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. A tool that allows an individual to design, execute and automate a time-bound marketing workflow can be called a Marketing Automation platform.
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