It's practically impossible to overstate the importance of direct mailing lists to the success of your direct mail program. The correct mailing list will contain your most valuable prospects. The more careful you are in analyzing and selecting direct mailing lists, the better your chances for success. There are several different categories of mailing lists available on the market today ranging in cost and appropriateness for your market. When you are considering what type of mailing list to buy consider the following three types:

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising.
The curriculum of a bachelor's degree program in e-marketing includes general education and business foundation courses. You'll get a background in marketing, finance, accounting, economics, business management and business law. Your e-marketing courses could include consumer behavior, search engine marketing, social media marketing, interactive marketing, business applications, web analytics and cyber law. You may also complete an internship or other type of practical training.

Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.


As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting.[26] Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear.[19]:118 Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.[27]

For the design element, odds are that unless you have an artistic background, you’ll be either using a pre-existing template from your printer or having it designed by a graphics designer. The templates from your printer will more than likely have an effective eye flow and a solid ratio of graphics to text – if you go the designer route, be sure to get several mock ups and again seek the opinions of those around you whose opinion you value. And finally, print quality should be self-explanatory – be sure to go with a printer that offers some sort of guarantee on quality, or at the very least one that will offer you a refund or reprint if you’re not 100% satisfied. The last thing you’d want to do is have to settle on a poorly printed mailer to save costs.

Digital marketing activity is still growing across the world according to the headline global marketing index. A study published in September 2018, found that global outlays on digital marketing tactics are approaching $100 billion.[40] Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[41] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).[42] Why these practices are ineffective and some ways around making these aspects effective are discussed surrounding the following points.
Several reasons are behind the reluctance to purchase online. Studies published in 2003 and 2004 reported that 25 percent of e-commerce sites do not display a phone number clearly on the customer service page; 49 percent of online shoppers could not readily find the answers to a question; and 88 percent of shoppers abandoned their online shopping carts before reaching the checkout. The Yankee Group, a Boston-based research firm, indicated that up to the first quarter of 2003, the average conversion rate from shopping in brick-and-mortar stores to buying on e-commerce sites was just 10 percent.
Once your list is targeted, you need to spend an equally large portion of time coming up with a great deal – even if it means you might lose a bit of money on it. The underlying goal of any marketing campaign is to gain new customers, and it’s worth it to significantly reduce your profit margins to gain said customers. Once you have a surgically-honed list and an amazing offer, then you can spend some time on the design, copy, delivery methods, postage rates, date of delivery, size of the mailer…there are a lot of other options to consider, but following the 40/40/20 rule you can see how important audience and offer truly are.
As email marketing has blossomed and matured over the years, the terms email blast and e-blast have declined in popularity due to their negative connotations, being replaced with more palatable terms like newsletter or email campaign. And along with the new names have come innovations that allow marketers to create email blasts that are more personalized, better segmented, and thankfully less aggressive. We’ll talk about those innovations a little later.
In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer.[21] Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one.[5] The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.[22] https://1xqdqy285sk7212bfiejcprr-wpengine.netdna-ssl.com/wp-content/uploads/2017/11/email-marketing-process.png
In practice, Internet marketing will include the use of a company web site in conjunction with online promotional techniques described in Chapter 8 of the book such as search engine marketing, interactive advertising, e-mail marketing and partnership arrangements (affiliate marketing) with other web sites. Some businesses who "want to be top in Google", simply consider Internet marketing to simply equate to Search Engine Marketing, but while this is important this scope is too narrow to take full advantage of digital media.
eMarketing can include paid services while other methods are virtually free. A wide variety of eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more. - See more at: FREE Internet Marketing Ideas Highly Effective For Your Online Business

Most graphic designers managers have at least a bachelor’s degree—usually in art, computer science, or marketing. Classes in all of these areas will help a graphic artist gain a better perspective of what consumers (and employers) are looking for. In addition, internships and volunteering of design services for non-profit organizations are fantastic ways for artists to build a portfolio prior to entering the field. 

Although there’s no panacea for direct mail’s attribution problem, Simpson says that he shores up his data by matching a list of recent buyers with consumers from the campaign’s direct mail list. This method is more inductive than deductive, in that he cannot be entirely sure the direct mail led to the purchase, but it allows him to have an idea of how effective a direct mail campaign has been. 

This list buying is a very tricky subject and I agree that there must be something to it (demand and utility) or there would not be pages on google advertising . I am really tempted but not with a purchased list . I have 24000 emails from my customers from my website listed above that has been up about 10 years. These are people who have requested automatic rate quotes from our db. About 1/3 of them we had email correspondence with . This are years 2012/13. Now I am into internet marketing and would like to have some good advice about mailing to this list without hurting my present web traffic Thanks Walter Menuet
E-marketing joins creative and technical aspects of the Internet, including: design, development, advertising and sales. It includes the use of a website in combination with online promotional techniques such as search engine marketing (SEM), social medial marketing, interactive online ads, online directories, e-mail marketing, affiliate marketing, viral marketing and so on. The digital technologies used as delivery and communication mediums within the scope of e-marketing include:
Pop-up forms provide visitors with a quick, convenient way to share contact information and subscribe to your list while they’re browsing your site, making them a powerful tool for audience growth. They’re easy to add to your site, and they’re proven to work—our research shows that Mailchimp users have seen their list growth rate increase by an average of 50.8% after adding a pop-up form to their site. https://reallygoodemails.com/wp-content/uploads/2015/01/Have-You-Seen-Our-Top-100-Email-Marketing-Campaigns.png

Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query.[19]:117 Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.

Email marketing is one of the most cost-effective ways to promote your business, whether your goal is to build your brand or sell more stuff. Our field guide provides everything you need to know to make the most of this platform. Learn how to create an email marketing plan, design effective emails, and test them. Then discover the power of automation and how to measure the success of your emails.


This one really ruffles our feathers because it implies that you are shoving a bunch of spammy emails down your unsuspecting audiences throats. Blast away! In reality, we want email to be strategic, targeted, personalized, and properly segmented. Additionally, we want the content to be simple, direct, to the point, and useful. With this in mind, the word "blast" seems a bit too intense.
E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands. It has two distinct advantages over traditional marketing. E-marketing provides customers with more convenience and more competitive prices, and it enables businesses to reduce operational costs. http://www.jarcreativeuk.co.uk/assets/images/Ten_steps_to_email-success.jpg
Focus on the reader first. You should always write your emails to address the needs of your subscribers, not yours. Offer ways to solve their problems, don’t simply talk about your products and how great they are. (This is a part that so many companies get wrong.) Ask yourself, what are the biggest pain points/struggles for my subscribers? How can I solve their current problem in this email?
This guide is designed for you to read cover-to-cover. Each new chapter builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
The final part of the description summarises approaches to customer-centric emarketing. It shows how success online requires a planned approach to migrate existing customers to online channels and acquire new customers by selecting the appropriate mix of e-communications and traditional communications. Retention of online customers needs to be based on developing customer insight by researching their characteristics, behaviour, what they value, what keeps them loyal and then delivering tailored, relevant web and e-mail communications. 

The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted). 
Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[3]
If your average meal price is $20 – you may consider sending a coupon for 25% off of their meal. This seems great but if you instead use psychology in your offer, it will get a much better response. So instead of 25% off, make the coupon for $5 meal bucks or something similar. Instead of saying you have to spend money to redeem this coupon, you are saying this coupon is worth $5. Period. This is free money. You will see a much greater response.
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Be aware from January the popup opt in is going to decimate your Google search rankings, so the evergreen welcome mat and overlay (which you’re using on this page on exit intent) are going to be things of the past (unless you want to lose your position in the SERPS…). Time to get rid of the popups now and move to content upgrades inline in your articles (which you do really well in this post!).

BuzzFeed – The popular news and entertainment website earns revenue by selling advertisements on their site, so the key objective of their marketing team is to drive more traffic. With that in mind, BuzzFeed sends regular email newsletters containing links to stories on their website with the goal of increasing the number of visits they get each month and increasing the amount of revenue they generate.

Because users have different operating systems, web browsers[84] and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen.[85] Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.
Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.[19]:118[53] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.[19]:118 Search engines originally sold listings in order of highest bids.[19]:119 Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.[21]
If you’re serious about growing your business, building a healthy email list should be one of your top priorities. When it comes down to it, your list is one of the only online assets that you have 100% control over. Having a solid social media presence is absolutely essential (here’s why), but you’ll always be at the mercy of new and changing algorithms (think Facebook’s Edgerank). And achieving high search engine rankings is great too, but again, you’re at the mercy of changing algorithms and updates.
Most email marketers around the world are legally required to allow recipients to opt out of emails they no longer want to receive. Contacts must be able to do this directly in the email message. The General Data Protection Regulation (GDPR), a European data privacy act that went into effect in May 2018, doubles down on the opt-in side of this relationship. And purchased email lists are simply not compliant.

Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers,[58] and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.[59][60]:59


I like that you specifically mentioned art design and quality control. I get it, mail marketing design is hard sometimes, but nothing is going to make me less interested in your product than sloppy design. I won’t name names, but I get catalogs sent to my house by a major music retailer and those things are a NIGHTMARE to read. Product layouts that change from page to page, inconsistent use of pictures, it was just rough. I get not everyone has that Restoration Hardware/IKEA budget for catalogs (especially in an industry that doesn’t rely on them as much anymore, so maybe it’s not the fairest comparison) but a little more time and care will make me much more interested in whatever this year’s new Fender is.
Just because something is true, it doesn’t mean it should be sent to the customer. Good personalization is relevant and valuable, but it shouldn’t be too specific, O’Keefe says, citing Netflix and Amazon as good examples for direct marketers. These companies know what their customers want, but they don’t go over the top in telling them things about themselves they may not yet know. 
Frequency matters, and how often you send emails can have a significant impact on your revenue and email engagement (and unsubscribe) rates. Send too much and subscribers can suffer email fatigue causing them to disengage and unsubscribe. Send too few and you lose the attention of your audience. They may even forget why they signed up leading them to unsubscribe.

In this day and age, there is no need for these services. No one wants to hear from you via email, phone or snail mail. If we did, we’d contact you. Unless a person speaks to you specifically and requests to be contacted, they did NOT opt-in. We were sold by some company who lied when they claimed to respect our privacy. We HATE being contacted by you, and feel violated each time it happens. People all over the world make fun of marketers of all sorts, and wish it were illegal for you to contact us in any manner. Curious to see how many spam email I get from this post.

E-marketing is deemed to be broad in scope, because it not only refers to marketing and promotions over the Internet, but also includes marketing done via e-mail and wireless media. E-marketing also embraces the management of digital customer data and electronic customer relationship management (ECRM) and several other business management functions.
E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing, Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or service using the Internet. Emarkerting not only includes marketing on the Internet, but also includes marketing done via e-mail and wireless media. It uses a range of technologies to help connect businesses to their customers.
Not really. Email addresses that belong to an "opt in" list have opted to receive emails from, say, the list-purchasing company -- not your company. Even if the opt-in process includes language like, "Opt in to receive information from us, or offers from other companies we think you might enjoy," the fact is the recipient doesn't recall having a prior relationship with you, specifically. This makes it highly likely for the recipients to mark you as "spam" when you arrive in their inboxes. Hey, if they don't recognize you or remember opting in to communications from you ... can you blame them?

Use it to make sales on autopilot. Creating a sales funnel out of an email autoresponder sequence is a widely adopted strategy used by information marketers, but it can also be used by software companies, eCommerce businesses and service providers. For example, it could consist of a series of educational videos, a sales video and follow-ups to sell your information products. Or, you could create a sequence of free educational emails, and then invite them to a live or recorded webinar where you make an offer. For eCommerce businesses, your sales sequence could include promo offers for products your subscriber has just viewed on your website.
Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.[21]
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
Julie Ewald recommends moving away from sending generic content to your whole email list  via e-blast entirely. With a little elbow grease, you can utilize segmentation and start sending off tailored messages to each of your lists with content that’s relevant, valuable, and designed to resonate with the kind of recipients that make up each segment.

Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
For Campaign Monitor customers, you can either manually upload an existing list (from an Excel file for instance) or you can connect your Campaign Monitor account to the tool where your customer data lives (such as your CRM, accounting, eCommerce tool, and hundreds of others) and automatically sync your customer information into your Campaign Monitor account.
Have a few different buttons on your email template: separate social media buttons that produce pre-written social posts linking to a webpage version of your email, and an "Email to a Friend" button that transfers the email into a compose window so your contacts can instantly forward the message. Just make sure your email has an opt-in button so each new viewer can subscribe to more emails from you if they like what they see.
This is why it’s so important to make the time to establish strong connections with other influencers in your niche, and to view them as collaborators and not competitors. It was because of the relationships that we’ve built with these other influencers that allowed us to have our lead magnets and content shared directly to their own community. Which in turn led to us growing our mailing list by 56,000 new subscribers in just 30 days.

Even better was the fact that we had built the Foundr brand up to the point where we had people actually ask to become an affiliate of ours. Our very brand became an important leveraging point for us because we had developed it to the point where people would want to become associated with our brand. Obviously this didn’t happen overnight and it took many years of work to get us to that point, but it was a great side-benefit to all the success we had achieved so far.
Email marketing is a simple and proven strategy to promote your business. It attracts new customers and helps maintain close relationships with loyal customers. There's a long list of email marketing services available today and most operate at relatively low prices, with packages to fit every business size and need. It's just a matter of determining which features and tools you need and how much you're willing to spend.
Ideally, email marketing should go hand-in-hand with social media. Adding social media "Like" or "Share" buttons to your marketing emails gives an additional way for customers to connect with your brand. Snippets of positive reviews from social media fans can be included in emails, and conversely, social media postings can be used to encourage fans to subscribe to your email newsletters.
When you send messages to a purchased email list, you don’t have explicit opt-in to be emailing those subscribers. Explicit opt-in — meaning subscribers actively and knowingly gave you permission to email them (i.e. filling out a sign up form on your website) — is required for a quality list, says AWeber’s Best Practices Manager, Josh Smith. “If you don’t have explicit opt-in, you are bound to have problems,” he explains.
To cease opportunity, the firm should summarize their current customers' personas and purchase journey from this they are able to deduce their digital marketing capability. This means they need to form a clear picture of where they are currently and how many resources they can allocate for their digital marketing strategy i.e. labour, time etc. By summarizing the purchase journey, they can also recognise gaps and growth for future marketing opportunities that will either meet objectives or propose new objectives and increase profit.
Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters. 

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.
You could use your Hotmail, Gmail or Yahoo accounts, but if you need something professional and fool-proof and want to avoid being labeled a spammer, it’s a far better idea to use an email blast program provided by a professional email marketing company such as Benchmark Email. Benchmark’s partnerships with elite consortiums like The Email Sender & Provider Coalition (EPSC) and leading delivery experts like Return Path give you the best chance of reaching a prospect’s inbox, which is a major challenge in email blast marketing. Benchmark Email even has built-in data merging features, which allow you to import contact information from different databases so you don’t need to re-enter long email lists. Besides this, you can also customize your mails in easy-to-use HTML editors before sending them to your customers and prospects.
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