As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that.
Take Social, you can leverage Social channels such as Facebook and Twitter to deploy campaigns (you no longer have to be a coded / programmer), there are wizard-based tools for doing this to create Apps that are publishing directly to these channels. When people respond to your App (e.g. Photo Contest, Refer-A-Friend for incentive, etc.) they opt-in to direct communications and provide an email address and address (or whatever it is you customise that you wish to capture). These people are then immediately available for your direct marketing campaigns.
“Blasting” suggests that you’re sending the same email out to all your subscribers. That there’s no personalization, even in the subject line. No dynamic content, and no way for subscribers to let you know which topics they’re interested in. In the example of my real estate marketer friend, her blasts go out all as one version to buyers and sellers alike.
Hey Jonathan , enjoyed the article but it’s far fetched for startups and beginners like me who came here to see how in the first place we bring people to our website and not how we engage them or get email out of people who are already there.. getting people on your website is a bigger challenge, love your knowledge about the field is there an article which will help solve this?