One great example of the power of the vertical video is how "The Infatuation" utilizes Instagram Stories to take their viewers on restaurant reviews. Each week, an editorial team member takes over the Instagram feed to post videos of the meal, give a quick 15-second review and allow viewers to ask questions along the way. The Infatuation has experienced significant growth since it’s launch in 2009, thanks in large part to it’s dedication to high-quality content that keeps consumers continuously engaged.
If you take a close look at the search done for “daily goal setting” with SEOQuake being active, you’ll notice that I rank #1 for this search. However, where authority is somewhat skewed is that SEOQuake doesn’t recognize a whole lot of links for my site. In fact, only 200 total as opposed to Life Hack’s (#2 on the list) 134k links. That’s a fairly wide difference.
Instead, the company is focused on nurturing brand-to-audience relationships. The idea resonates with HubSpot’s thought leadership that we presented earlier. Content is a marketing pillar. It’s trustworthy, value-driven, and compelling. Coupled with marketing automation software, content can amplify the success of your relationship-building efforts.
If you keep track of customer success metrics, you have a prime workflow opportunity on your hands. For example, if you're trying to build up your arsenal of customer case studies, you could automatically trigger an email that asks customers if they'd be interesting in being featured as a success story once certain customer success metrics were met.
Drip emails are an especially great way to share snippets of info from your book to whet your audience's appetite. Any drip email app could work to market your writing, but ConvertKit is built specifically with writers in mind. It'll help you create landing pages with teasers from your book, and turn your written content into drip emails aimed at drawing your readers in and turning them into buyers when your content launches. ConvertKit makes scheduling emails incredibly simple, with a drag-and-drop editor to change your emails' order and a broadcast tool that can send a message to everyone or just a segment of people—say those who never bought your book.
The personal touch is necessary, but a little automation won't hurt, either. That's why LeadSimple recently added SimpleDrip, a simple way to send drip emails from LeadSimple. You'll just setup a sales workflow, and right along with the features that'd remind you to call leads, you can schedule template emails to be sent to them right when they'll be most impactful.
If you are running a larger business, chances are you already have a sizeable database of contacts. A marketing automation platform can connect with your CRM to streamline your data and eliminate any cold contacts from your email marketing process. Similarly, if you’re already managing multiple campaigns and websites, automation software can provide you with powerful data on which landing pages are converting the most, which emails and posts are working best, and which content is getting the most downloads. Automated segmentation is also a helpful tool to ensure that you’re sending relevant content to your leads, especially if you provide different services or operate in different countries.
When a new person registers for my event or webinar, add the person to a list in my email marketing tool – This zap enables you to automatically add new registrants from your event management tool into your email marketing system. From there, you can send them automated reminder emails in the lead up to the event and follow-up emails after it. It works with a number of event management & webinar tools, including Eventbrite, Meetup & GoToWebinar.
In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate more leads, convert more leads to sales, and optimize ROI. Marketing automation allows marketers to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing various other tasks. Marketing automation centralizes all of the features and functions that make up the marketer’s role in an organization. A marketing automation platform should have the ability to integrate with other sales & marketing tools (CMS, CRM, social media, meeting software, etc.) to provide a centralized platform for data management and analysis.
According to Brian Clark, traditional advertising has lost its mojo. The digital shift has enabled people to take valuable suggestions from quality and unique content. You should never ignore the importance of creative and compelling ads, but if you give people solutions to their problems through your content, it enhances the chances of your online strategy being successful. A test conducted by Peter Koechley of Upworthy found that traffic to a website can vary up to 500 times based on how compelling the headline is.
Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation.
Oftentimes, marketers start their email marketing campaigns by blasting every subscriber on their list with the same message. But just because you can do this, doesn’t mean you should. Fortunately, every serious email marketing platform offers segmentation options that let you divide your subscribers based on specific criteria which make them more likely to act on your personalized emails, including:
Instead of focusing on contacts the focus shifts to accounts in enterprise marketing automation systems, from where Account-Based Marketing (ABM) comes. “Enterprise marketing automation is a solution that supports the entire customer lifecycle with tools for inbound and outbound strategies, and makes it easy to get data in and out of the platform,” Hendrix said. “With robust APIs to get data in, this allows for more robust workflows and strategies, and the ability to get data out is essential when it comes to integrating with business intelligence tools for fully customized reporting. Enterprise platforms are ones that have been proven to be scalable, as they support customers with databases of over 1 million records.”
With Mailchimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.
Or, you can automate your marketing with Gumroad's new scheduled updates and workflows. Scheduled updates let write an an email to your customers or fans ahead of time, and Gumroad will send it right at the time you've set. Workflows work much like any other drip app; they give you the essential tools to write emails that'll go out to new users over the hours, days, and weeks you pick. It's a great way to combine your marketing and sales in one app.
On any given website, there are certain page visits and conversion events that indicate product interest more so than others. First, identify these pages and conversion events using an attribution reporting tool like HubSpot's. You’ll notice that, more often than not, the pages you unearth will be your pricing page, your product pages, etc. -- pages contacts view when they're truly evaluating your products or services.
Then, all you'll have to do is decide how to space out your messages, and organize a set of emails with as many messages as you'd like into a drip campaign. Repeat that for each of your email lists, and you'll have a great way to introduce new subscribers to your brand without much extra work. There's also options to send auto-responder messages immediately, set delivery windows so messages will only be delivered during specific time frames, and more to help your drip campaigns work the way you want.
ThriveHive is marketing platform that empowers small business owners to grow their businesses through better marketing. The platform includes all of the essential online marketing tools and guidance necessary to get small business owners online and to succeed with marketing. ThriveHive is guided marketing for small business. Features Include: Better Website (optional) - Professionally built or DIY Customized Marketing Plan - Plans that work for small businesses Marketing Platform- All of your marketing in one place Contact Manager - Manage leads & customers Email - Send & track emails & newsletters Blog & Social Media - Create blog & social media posts Insight Emails - Marketing & lead notifications Marketing Coach - One-on-one expert marketing help Managed Advertising - Google AdWords & More
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time. Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched. Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability". Due to selective attention from viewers, there is the likelihood that the message may not be received. The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision. These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time, therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition. This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand. These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached. Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control". As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
The case study email – A case study on how one of your customers uses your product. Make sure to outline what problems it solves for them (tied to the problems outlined in the first email) and what benefits it brings them (tied to the benefits outlined in the second email). Include a testimonial from a customer and a call to action to signup for your free trial/free plan in this email.
Delivra is an email marketing software platform that has helped organizations execute effective marketing campaigns for more than 15 years. Known for its industry expertise and unrivaled customer service, Delivra helps businesses engage in meaningful conversations with customers that produce tangible results. Delivra empowers organizations to achieve business goals through a suite of professional services, including strategic campaign consulting, email design, content strategy and more. Delivra has implemented dynamic marketing solutions for more than 1000 companies representing varying industries. Delivra makes it easy to build and send impactful email marketing campaigns, offering an easy-to-use drag and drop editor to customize content. The software’s marketing automation capabilities also allow users to strategically plot out an entire email series, determining which mailings are sent based on a variety of subscriber actions, inactions or time. For companies with an e-commerce component, Delivra’s Commerce Package enables email marketing tactics specific to customer re-engagement, cart recovery, automation, and customer retention. Online merchants get all the powerful features of the Delivra platform in addition to custom integrations designed for e-commerce. Delivra works with a wide variety of CRM’s, e-commerce platforms, and web analytics tools so all marketing data is available in one place. The software either plugs right into the technology a company is already using, or Delivra builds out a custom integration to ensure that it does.
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.
Inbound Lead Generation: Modern SMB automation tools for marketing empower you to generate quality leads through inbound content marketing tactics. You can make your blogs or websites more interactive and create personalized landing pages with utmost ease. Customized web forms can help you implement progressive profiling that provides a non-intrusive way to capture lead or customer data in a seamless manner.
You’ve just seen over 20 ideas for an automated email campaign that can be used by businesses across various industries. Now is the time for you to act. Go through your own communications, analyze what you’ve been doing well and what needs to be updated. Take this list as an inspiration for your future campaigns, and make use of marketing automation to send timely and relevant emails that your audience will appreciate.
There's more to drip emails than just sending pre-made messages. You'll need a way first to add people to your drip campaigns, and Sendloop is designed to make that easy. With a Facebook app, plugins and code snippets that make it simple to integrate with your website, plus sign up forms and hosted landing pages, Sendloop is packed with helpful ways to funnel contacts into specific drip campaigns. It'll then let you watch their moves on your site and more to further hone your message in subsequent drip campaigns.
Incentives can help you zight these external forces. Let’s go back to that example where you were shopping online but left your credit card in the kitchen. If you had a one-night-only 30% off coupon, would you have been more inclined to get up and walk to the other side of the house? If your shopping cart purchase was $20? Probably not. But if you were planning to spend $100 or more, the answer is likely to be a clear ‘you bet.’
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic. "Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand." Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually.
Using automated email in your email campaign helps increase engagement and provide a more tailored email experience for your recipients. Ready to start using email automation in your program? SendGrid partners with companies, such as Simon Data, to help you build a powerful and integrated automated email program. Looking for more email automation marketing best practices? Check out our interactive automated email automation guide for more tips on optimizing your email program.
ONTRAPORT’s mission is to “support entrepreneurs in delivering their value to the world by removing the burden of technology.” It aims to do this by allowing companies to get a complete visualization of the customer journey. Knowing that many small businesses struggle to gain a clear understanding of how their marketing efforts are paying off, ONTRAPORT is built to help them see how customers respond to messages — via SMS, email, postcards, and landing pages — through data. This information, in turn, can be used to build compelling campaigns within the platform.
But I'm not talking about any kind of link building. I'm talking about organic link building by getting out there and creating insatiable "anchor content" on your website, then linking to that content with equally-great content that's created on authority sites like Medium, Quora, LinkedIn and other publishing platforms. It's not easy by any measure. Google is far more wary of newcomers these days than it once used to be.